Marketo has released a free ebook titled “Effective Emails are Easy With Our Top Ten Tips”.The Marketo team says, “Better email results can immediately improve the success of your marketing programs. Search no further – these 10 quick and simple tips for email marketing will help you get the results you’ve been looking for!You’ll discover:Which metrics to measure (beyond just click-through rates)How to improve on standard list segmentationHow to streamline your email process so you can focus on email strategy & creative conceptsThe best ways to incorporate... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘Mashable’ is titled “How Google Glass Could Change Advertising”.Todd Wasserman says, “It’s 2015 and you’ve just arrived back in New York City from a weekend trip. You’re standing in Times Square when it occurs to you that you’re hungry. So, literally in the blink of an eye, you call up information about all the nearby restaurants. You realize, however, that you could also use some companionship so you say “friends nearby restaurants.” Just then you see that a pal of yours has checked in to Fannelli Cafe in SoHo. You quickly... [...]
The latest post on ‘Mashable’ is titled “Yahoo Acquires Social Content Curator Snip.it”.Anita Li says, “Yahoo confirmed Tuesday that it acquired Snip.it, a social tool that lets users collect and share web content.“The Snip.it team created an innovative technology that lets people share content in a social and fun way. We’re excited to welcome them to Yahoo!, where they will help us build experiences that bring people with shared interests together,” Mike Kerns, Yahoo’s vice-president of product, said in a statement.“Reading and sharing content... [...]
The latest post on ‘Mashable’ is titled “ComScore: Facebook Is Now the Most Used Mobile App in US”.Seth Fiegerman says, “Facebook is the most popular mobile app in the U.S. in terms of unique users — at least for now.The signature Facebook app passed Google Maps in October of last year to become the most used mobile app in the U.S. and held onto the top spot through the end of the year, according to data released Wednesday by comScore Mobile Metrix.Facebook’s app enjoyed strong growth in 2012 with 85.5 million monthly unique users in the U.S. in December across iOS,... [...]
The latest post on ‘Mashable’ is titled “Email Auto-Filtering: What’s a Marketer to Do?”.Chris Taylor says, “There has been a lot of conversation recently around the increasing presence of auto-filtering for managing inbox clutter. With companies like OtherInbox, SaneBox and AOL Alto, the reality of your email communication being filtered out of the inbox and into a folder may be a reality you already face. And if not, it will be one you will likely face soon as adoption of these types of tools continues — both by consumers and business users alike.While there has... [...]
The latest article on ‘‘Business 2 Community’’ is titled “Principles of Market Segmentation, Part 1: Business to Consumer”.Vickie Pittard says, “One of the mantras small business owners hear these days is the need for market segmentation. Marketing effectiveness and efficiency, we are told, requires increasingly sophisticated market segmentation. Yet, without some training in marketing, the business owner might be frustrated or, worse, investing a great deal of time segmenting customers and prospects in ways that will be unproductive. If you own a small business and you... [...]
The latest post on ‘Mashable’ is titled “Is Mailbox the Best Email App for iPhone Yet?”.Seth Fiegerman says, “The first thing I did after becoming a smartphone owner in late 2009 was check my email. There were no new messages when I checked that morning, but that didn’t matter: After years of using feature phones, nothing seemed more exciting to me than just having the option to check my email on the go. Over time, though, this proved to be more of a curse than a blessing to my email inbox.I’ve never considered myself the most digitally organized person, but even... [...]
HubSpot has released a free ebook titled “A Step-by-Step Guide to LinkedIn Company Pages”.The HubSpot team says, “On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool.“For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn’s Product Management team.This all sounds great, doesn’t it? The question is: are you prepared to optimize your own Company... [...]
The latest article on ‘‘Business 2 Community’’ is titled “Social Media Linking Strategies Gain Intelligence”.David Goehst says, “Webmasters and general business owners create wonderful websites which have two underlying purposes in mind: generate sales or harvest new users which could, inevitably, turn into future buyers. In purporting new websites, misguided individuals are still behind search engine changes in link building methodology, causing a foray of miscues or potentially costing entrepreneurs thousands of misspent dollars. We’ll get your search engine optimization... [...]
The latest post on ‘Mashable’ is titled “Google Has Its First $50 Billion Year”.Seth Fiegerman says, “It looks like 2012 was a pretty good year for Google.The company hit $50 billion in annual revenue last year for the first time ever thanks in part to the strength of its fourth quarter earnings. Google generated $14.42 billion in the December quarter, an increase of 26% from the same quarter in 2011, and beating Wall Street’s estimates of $12.36 billion in revenue for the quarter.By comparison, Google generated just under $38 billion in revenues in 2011”. Google... [...]