The latest article on ‘‘Business 2 Community’’ is titled “How to Get Less Email”.Jonathan Senior says, “How to get less email is something we all crave for so here are a few suggestions.Firstly, sign up for less stuff.This may sound obvious but ask yourself – Do you really NEED another “free special report?”Secondly, practice good “email hygiene.”When you sign up for things – quite often the form will pre-tick the “send me newsletter” box. Look for this and untick it. (This type of sign up has been called “silent permission”).Thirdly, politely but... [...]
Archive for the 'Social Media Marketing' Category
HubSpot has released a free ebook titled “The 30 Greatest Lead Generation Tips, Tricks & Ideas”.The HubSpot team says, “Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.That’s why we’ve compiled the 30 greatest lead generation lessons in this brand new guide, so you can get a great head start into the new year.Download these 30 tips to learn:What makes the best lead-generating contentWhat drives killer landing page performanceHow to create... [...]
The latest post on ‘Mashable’ is titled “Twitter Makes Embedded Tweets More Detailed, Easier to Embed”.Emily Price says, “Twitter introduced several enhancements to embedded tweets Tuesday.Now embedded tweets look more like tweets you see on Twitter.com. Embedded tweets include photos, videos, and article summaries below the text of the tweet, and the embedded version will also include an accurate retweet and favorite count, so readers can instantly see how popular a particular post might be.Content shown in embedded tweets is limited to that you see on Twitter cards on the... [...]
The latest article on ‘Marketing Land’ is titled “Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL”.Greg Sterling says, “Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, nowclaims to be the third largest US ad network according yet-to-be released December data from comScore.November ad network rankings show Federated was number four, reaching an audience of 186.3 million unique users”. Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL Marketing Land [...]
The latest article on ‘‘Business 2 Community’’ is titled “SEO vs PPC – The True Click Through Rates”.John Vlasakakis says, “The SEO vs PPC articles have been so frequently written over the past 5 years that i dont want to go on too much about the benefits of each, if you don’t’t know this already the a beginners guide to SEO is suggested to be read.Over the years many specialists when it comes to search engine optimisation have looked into what are the differences in click through rates between AdWords and the organic search. Many still stick by the 80% organic... [...]
The latest post on ‘Mashable’ is titled “Ad Blocking Gets Personal: Chrome Extension Targets Hulu”.Chris Taylor says, “Technology that blocks or skips TV ads is becoming ever more controversial and more widely known. And with the recent launch of a Chrome extension, it got personal.No Hulu Ads, which is free, isn’t the first browser extension to black out TV commercials for your viewing pleasure. It isn’t the first to offer notifications letting you know when the blacked-out commercial break is over, pausing the show automatically until you return to that tab.But... [...]
The latest article on ‘‘Business 2 Community’’ is titled “How To Optimize YouTube Videos For SEO”.Daniel Vaczi says, “Inbound marketing is all about reaching a well-defined audience or prospects with relevant content to establish a relationship with them, improve brand awareness and build trust. Content can include blog posts, ebooks, whitepapers, podcasts, videos, etc. Creating awesome content is the foundation of inbound marketing. However, for your content to be useful to your audience, it must get found by search engines”.How To Optimize YouTube Videos For SEOBusiness2Community.com [...]
The latest post on ‘Mashable’ is titled “Here’s What Google’s Eric Schmidt Said About North Korea”.Glen Tickle says, “Not everyone was happy with Google Executive Chairman Eric Schmidt‘s trip to North Korea or its secretive nature. Now we have details about what the whole thing was about.Schmidt posted on his Google+ account this morning, and said the goal was to talk to North Korea about a free and open Internet. The reason many people suspected Schmidt was making the trip was to increase Google’s market into the country, but why can’t it be... [...]
The latest article on ‘Marketing Land’ is titled “Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013”.Kohki Yamaguchi says, “Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices.As is typical for January, this month is seeing a month-on-month CPC drop in the retail sector from the highs of December’s holiday shopping season, and a slight increase in CPCs in the finance vertical as advertisers start ramping up spend on income tax related products... [...]
The latest article on ‘‘Business 2 Community’’ is titled “Choosing An Email List Service”.Arelthia Phillips says, “An email list service is an online service that manages your email list. Email marketing is a great way to turn prospects into loyal customers. An email list service can make managing your email marketing campaigns and tactics much easier.There are quite a few email services to choose from. They all appear to offer the same standard features and services. This can make comparing them a bit of a challenge. The following tips and considerations can help... [...]