The latest article on ‘‘Business 2 Community’’ is titled “Lead Gen Technique: Lead Enrichment”.Michael Osofsky says, “This is one technique among a series I’m covering on conversation mining for lead generation.Once you’ve got a lead you can use this next technique to build a profile based on what they talk about in social media. It could be a lead you’ve gotten from one of the previous lead gen techniques or it could be a long-term client whom you just want to get to know better. With NetBase, you can set up a topic on a particular author and build a profile as... [...]

The latest post on ‘Mashable’ is titled “How Not to Handle Internet Security”.Mashable team says, “Sometimes Internet security can be a difficult concept to grasp, but it’s nothing some old-fashioned office supplies can’t handle, right?”. How Not to Handle Internet Security Mashable.com [...]

The latest article on ‘‘Business 2 Community’’ is titled “How to Get More Likes on Your Facebook Page”.Samuel Pustea says, “Big brands have big likes!Big likes are on your mind day and night!And it should be.Having thousands of likes for your Facebook page ensures you are going to have fans that will visit the next article you write for your blog every time you post the update to your Facebook page.Facebook is still the king of all social media networks.In order to get results from social media, Facebook should be one of the top two networks you engage on and optimize”.How... [...]

The latest post on ‘Mashable’ is titled “Pinterest Introduces ‘News’ Feature to Improve Content Discovery”.Stephanie Buck says, “In place of Pinterest’s activity feed, the company has installed a new tool called “News.” The feed displays boards where your recent pins have been repinned, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others.According to an entry in Pinterest’s help center, News is meant to foster content discovery. “To make relevant and interesting content easier... [...]

The latest article on ‘‘Business 2 Community’’ is titled “How Multilingual Business Content Widens Audience”.Dave Klawinski says, “Setting up an online business has become the way to go these days, especially one with multilingual audiences. If you are considering doing the same, then you must be conversant with the prerequisites required to get the job done. When it comes to online businesses, you have to have content over the business site. Having quality content must be your priority, as it can be the make or break factor towards you achieving the desired success. With... [...]

The latest post on ‘Mashable’ is titled “Microsoft Posts Record Revenue of $21.5 Billion in December Quarter”.Seth Fiegerman says, “It looks like Microsoft had a decent end to 2012.Microsoft reported earnings-per-share of $0.76 on revenue of $21.46 billion in the December quarter, beating EPS estimates by a penny but coming in just shy of Wall Street’s consensus estimate for revenue of $21.6 billion. Nonetheless, Microsoft’s revenue for the quarter set a new high.The Windows division of the company had a particularly strong quarter, generating $5.88 billion... [...]

Facebook’s billion users are a huge audience; it’s hard to image a bigger one. One way marketers can take advantage of this opportunity is using Facebook as a source of new leads for your mailing list.Marcus Lim’s FBLeadSnatcher lets people opt in to your list without having to enter any information in an opt-in form. They just click a button. Making it easy leads to more opt ins.Facebook has a lot of information about its members. And members often make that information public. This information, freely made available by members can be mined using the Facebook API, and with... [...]

HubSpot has released a free ebook titled “54 Examples of Brilliant Homepage Design”.The HubSpot team says, “You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website.For any given company, the homepage is its virtual front door — and face to the world. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. Despite mom’s best advice, unfortunately, a lot of people still judge a book by its cover.Don’t let that... [...]

The latest post on ‘Mashable’ is titled “4 Social Media Lessons From a Successful Food Truck”.Kianta Key says, “Before John, my husband-to-be, and I started our food truck in 2010, I cyber-stalked food trucks on the West Coast and in New York City to find out how they were using Twitter, Facebook and Foursquare.For the most part, they posted their daily routes and specials of the day, and while that alone attracted them hundreds of customers, I knew that wouldn’t fly for us.Our town, Tallahassee, is mostly known for politics and football, and certainly doesn’t have... [...]

The latest post on ‘Mashable’ is titled “How to Use Twitter’s Vine to Create and Share Videos”.Emily Price says, “What could you show the world in six seconds? That’s the idea behind Vine, a service introduced Thursday that allows you to create and share looping videos.Currently only available for iOS, Vines are created by pressing and holding your finger down on the screen of your iPhone, iPod touch, or iPad. You’re given 6 seconds of “tape” for your video masterpieces, but you can start and stop recording as many times as you’d like during that six seconds... [...]