Janrain has released a free white paper titled “Best Practices in Online Registration”.The Janrain team says, “A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user registration, and it is possible to easily collect user data without sacrificing conversion rates.Key... [...]

The latest article on  ‘Marketing Land’ is titled “15 Strategies To Get More Shares For Your Content”.Courtney Seiter says, “You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets.What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed. So why aren’t more people sharing them?The secret of getting your content shared by more people isn’t always producing better stuff – sometimes it’s making better connections or just... [...]

The latest article on ‘Business 2 Community’ is titled “6 SEO Mistakes Small Businesses Need to Avoid”.Ebrar Khan says, “I have been working in the SEO industry now for almost five years now. While working with large companies I also always worked with small companies, for free or paid. The reason I work with them is because I personally think working with small companies makes you more creative, not only because they have little to no budget to spend on SEO, but their agility. When it comes to changes on their sites or taking decisions, they don’t go through the long list... [...]

The latest post on ‘Mashable’ is titled “The Future of Community Management”.Meghan Peters says, “Community management has come a long way since the first Community Manager Appreciation Day in 2009. We’re interacting with our audiences in new formats and on new platforms, such as Instagram and Pinterest. Our online conversations have become more sophisticated with tools that allow us to curate social updates and host live video chats. Success measurement is more streamlined, and we’re shaping our strategies around both organic and paid growth.But amidst the excitement... [...]

The latest article on ‘Business 2 Community’ is titled “50 Simple Ways To Improve Your Web Content”.Matt Brennan says, “The web is a competitive place. All it takes is a simple Google search to come to that realization. The important thing in today’s world is to know how to stand out in a crowd. One great way to do that is to get personal with your readers.Another way is to simply improve your content.Here’s a list of 50 actionable ways to increase your visibility online with improved content:Add the appropriate links. If you can create a web of content throughout your... [...]

Leiif Aurumson has done a great favor to marketers who use Squidoo. This Squidoo Templates Package makes beautiful and functional Squidoo pages, particularly for Amazon affiliates.Squidoo gives your marketing a boost since Google looks at Squidoo as a high authority site. Promoting Amazon products in a Squidoo page (Squidoo calls one of these pages a “lens”) can build your Amazon affiliate income. These templates are built to showcase pictures of Amazon products with custom frames of various sizes.These template can be used with SquidCrafter (software that makes building lenses easier),... [...]

The latest article on ‘‘Business 2 Community’’ is titled “Earning Link Citations: The New Approach to SEO”.Ross Wilson says, “Earning Link citations is not only an important aspect of improving SEO performance – it seems to be the direction SEO is currently heading. Updates to search engine algorithms have been leading to a more social approach to SEO for some time, and more and more weight is being placed on link citations from reputable and trusted sites around the net.According to Rand Fishkin at SEOMoz, earning link citations is the most important way to build your... [...]

The latest post on ‘Mashable’ is titled “10 Qualities of an Effective Community Manager”.Ryan Lyte says, “As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message”.... [...]

HubSpot has released a free ebook titled “How to Grow & Scale Your Business Blog”.The HubSpot team says, “Wouldn’t it be great if you could scale the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? If so, it’s time to take your business blogging to the next level.In this 68-page ebook, you’ll learn how to implement an advanced blog marketing strategy to grow and scale the marketing impact of your blog. Specifically, we’ll teach you how to:Rethink the role of your business blog in your overall... [...]

The latest post on ‘Mashable’ is titled “Rise of Infographics: Marketing in the Social-Media Age”.Anita Li says, “Infographics break down data visually, helping viewers make sense of complex information. Their popularity has increased with the rise of social media, fuelling the need for instant results by providing content in bite-size, digestible chunks.So, what’s the science behind an infographic’s success? Allow an infographic to explain.Created by Nowsourcing, a social-media marketing company, it shows that infographic posts dwarf traditional posts when it... [...]