The latest post on ‘Mashable’ is titled “One Month Later, Facebook Poke Drops Out of Top 700 Apps”.Seth Fiegerman says, “On Dec. 21, Facebook released Poke, a messaging app with a built-in self-destruct feature that was intended to take on Snapchat. Facebook Poke hit #1 on Apple’s list of free apps in the U.S. the following day, but it didn’t hold onto the top spot long, dropping out of the top 25 less than a week later.Now, one month after it launched, Poke has fallen out of the top 50, the top 500 and is well on its way to falling out of the top 1,000 free... [...]
Archive for the 'Social Media Marketing' Category
The latest article on ‘Marketing Land’ is titled “Marketing Biz: Identity Capture, Link Rot & Graph Search”.AJ Kohn says, “Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice.New funding for Janrain and Curalate also returned attention to compelling trends for marketers to watch... [...]
The latest article on ‘‘Business 2 Community’’ is titled “Can You Afford Free Social Media? [Part 2]”.John Russell says, “Following my recent article (Can you afford free Social Media – Part One) – I realise that I may have struck a nerve in the market place. Hoping that my readers now understand that Social Media isn’t actually a free exercise, in Part 2 I want to help those business owners and CEOs who have made the decision to enter the social media arena with further financial perspective and advice from someone who has done it all before.COMBATTING ROADBLOCKSMost... [...]
The latest post on ‘Mashable’ is titled “6 Gmail Labs That Will Make Your Life Easier”.Alex Hazlett says, “With all that email you get these days, it’s easy to get buried. For those millions of you who useGmail as your main email client, either for your personal email, or through work or school, allow us to make some suggestions.Whether you’re chasing Inbox Zero or just want a little more efficiency, Gmail Labs may be your solution. Labs are add-ons you can use to customize your experience; they can save you time by supercharging your Gmail. These “experimental”... [...]
The latest article on ‘‘Business 2 Community’’ is titled “How Facebook’s Graph Search Will Change Customer Engagement”.Tricia Morris says, “More than one billion people like and comment on Facebook posts and pages an average of 3.2 billion times every day. Are they liking and commenting on your brand’s posts and pages – and is your brand responding? Because engagement just got a lot more important.This month, Facebook announced its new Graph Search. Graph Search is to your network on Facebook what Google is to the web. When released, it will appear at the top of... [...]
The latest article on ‘‘Business 2 Community’’ is titled “Content Marketing for Mobile Devices”.Debra Murphy says, “We love our smartphones and tablets. Usage of both devices is growing rapidly with people using their mobile devices more than a laptop. Given the fact that people are finding and consuming content on tablets and smartphones, our inbound marketing tactics, specifically content marketing and search engine optimization, must support those devices seamlessly.According to 2012 research by Keynote Competitive Research on Mobile User Preferences, Habits, and... [...]
The latest post on ‘Mashable’ is titled “5 Ways to Recruit Top Talent During Rapid Growth”.Gil Dudkiewicz says, “Paul Graham, a programmer, writer, investor and founder of Viaweb, the first software-as-a-service (SaaS) company, recently wrote an essay discussing just what makes startups uniquely poised for rapid growth. Although a startup may generally experience an initial period of slow growth while it gets its bearings in the market, once the company determines how to make something people want and how to reach them, the business will experience rapid growth — eventually... [...]
The latest article on ‘‘Business 2 Community’’ is titled “Infographics: A Powerful Visual Marketing Tool [Infographic]”.Brian Wallace says, “Information graphics, or infographics, are graphic visual representations of information, data, or knowledge. Infographics have become a powerful, revolutionary marketing tool—a single infographic has the potential to reach up to 15 million people. As opposed to traditional posts, infographic posts perform better on Twitter, Linkedin, and Stumbleupon (as measured by tweets, shares, and pageviews). Google ranks trends from 0-100 giving... [...]
The latest post on ‘Mashable’ is titled “Facebook Lost 1.4 Million Users. Does That Matter?”.Chris Taylor says, “You’ve probably heard that “a little knowledge is a dangerous thing.” It’s fair to say the English poet who first wrote that wasn’t thinking about social network usage data.Still, in an age when we’re bombarded with statistics, the phrase has become more appropriate than ever. And it’s why you should take recent reports that Facebook lost more than a million active users with a pinch of salt.Case in point: when Instagram‘s... [...]
The latest article on ‘‘Business 2 Community’’ is titled “How Pinterest Can Shape Your e-Commerce Content Strategy”.Joe Taylor says, “Every year, BDO USA asks chief marketing officers from major retail companies whether they include social media in their marketing strategies. After BDO asked the question in 2007, WWD reported that just 4 percent of CMOs admitted to spending some of their time on social media. By last fall, that number rocketed to 86 percent.Digging deeper into those numbers, nearly every one of the top marketers in fashion retail told BDO’s researchers... [...]



