HubSpot is hosting a webinar with Dan Zarrella on Wednesday, March 13 at 1.00 pm ET. The topic of the webinar is “The Science of Marketing Automation”.The HubSpot team says, “Too often, the phrase “marketing automation” conjures up images of “smarter” spam, inauthentic interactions and complicated if-then programming. But it shouldn’t.Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This webinar will include the data you need to know to automate your marketing efforts, including channels from email marketing to social... [...]

The latest article on HubSpot blog is titled “Should You Stop Generating Leads When Sales Is “Wasting” Them?”.Sarah Goliger says, “As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t you just wasting these leads?”. Should You Stop Generating Leads When Sales Is “Wasting” Them? HubSpot [...]

The latest article on ‘Business 2 Community’ is titled “Consumers Are Sharing Facebook App Activity 1 Billion Times a Day”.Jennifer Beese says, “For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand.As of this month, more than 400 billion Open Graph actions have been shared. Facebook revealed that individuals share their app activity more than one billion times a... [...]

The latest article on  ‘Marketing Land’ is titled “WordPress Founder Matt Mullenweg At SXSW: Blogging Still Booming”.Pamela Parker says, “In this age of 140-character missives, Facebook “likes,” and on-the-go mobile content consumption, it wouldn’t be surprising to see that blogging had passed its peak, especially since many of the early software players have faded from the scene somewhat. But, Matt Mullenweg, a founding developer of WordPress and of Automattic, told an audience at SXSW”. WordPress Founder Matt Mullenweg At SXSW: Blogging Still Booming... [...]

The latest post on ‘ReadWrite’ is titled “5 Socially Unacceptable Things You’re Going To Do With Google Glass”.John Paul Titlow says, “The nerds are so excited. Our Internet-augmented, face-computer-wearing future is just over the horizon. Leading us there will be Google Glass, the first iteration of this particular sort of wearable, semi-immersive computing experience. If the product is successful, it will merely be the beginning.The anticipation is understandable. If having Internet-connected computers in our pockets can transform our world, just imagine what wearing... [...]

The latest post on ‘Mashable’ is titled “SXSW Keynote: The Past, Present and Future of the Internet”.Annie Colbert says, “The Internet has come a long way since the early days. Remember the clamor of dial-up sounds or signing up for your first Hotmail account? We’re talking to you, Unicorny143.Mashable kicked off its SXSW 2013 Variety Hour keynote with a video documenting the journey from the web’s ARPANET beginnings to the future where we’ll all be printing 3D porn at home”. SXSW Keynote: The Past, Present and Future of the Internet Mashable.com [...]

The latest article on Business Insider is titled “Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]”.Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today:Google talks about being barred from FBX even though AOL, Adobe, and all the other cool kids are in it. “[Google‘s] DoubleClick Bid Manager is used by hundreds of agencies and businesses to buy inventory across dozens of private and publisher exchanges and platforms,” a Google spokesperson told Adweek. “Google clients would like to access FBX through... [...]

The latest article on ‘Business 2 Community’ is titled “Facebook Is Testing a New Way to Reach Audiences Organically”.Jennifer Beese says, “In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads.Inside Facebook reported that Teddy Quinn, a PPC strategist for Tenthwave, found a post from Bonnaroo Music and Arts Festival in his News Feed, not... [...]

The latest article on  ‘Marketing Land’ is titled “Foes Line Up Against Amazon’s Domain Desires [Report]”.Matt McGee says, “Two publishing industry groups and rival bookseller Barnes & Noble have filed objections over Amazon.com’s request to own several new, generic, top-level domains (gTLDs), according to a Wall Street Journal report. The paper says the Authors Guild, the Association of American Publishers and Barnes & Noble have all told the Internet Corporation for Assigned Names”. Foes Line Up Against Amazon’s Domain Desires [Report] Marketing... [...]

The latest article on HubSpot blog is titled “25 Things You’ll Have to Explain to Your Kids About Marketing One Day”.Anum Hussain says, “You can’t deny it: Marketing changes a mile a minute. Just think about how different things were 10, even 5 years ago! So when we recently discovered BuzzFeed’s list of 25 things you’ll have to explain to your kids one day, we thought it was just begging us to create a marketing parody”. 25 Things You’ll Have to Explain to Your Kids About Marketing One Day HubSpot [...]