The latest post on ‘ReadWrite’ is titled “How To Craft A Mobile Strategy For Your Business [Infographic]”.Dan Rowinski says, “It’s go time. Your business has finally decided to jump into the world of mobile apps. But, where do you start? There are so many decisions to make. Do you develop “native” apps for iOS and Android? What is this mobile Web thing that people keep talking about? What the heck is an API anyway?Creating a mobile strategy is a matter of both knowing your business and knowing your app options:If you’re a Main Street shop like a restaurant,... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘Mashable’ is titled “What Happens to Social Media After a Twitter Revolution?”.Lorenzo Franceschi-Bicchierai says, “Two years after the Arab Spring, questions still remain as to how much social media actually helped fuel and drive the uprisings that arose in Tunisia and swept across the region. But regardless of what happened during those Twitter-fueled revolutions, what’s happened afterward?That’s what social media analytics firm Crimson Hexagon and Sanitas International wanted to find out when it decided to analyze tweets coming out... [...]
The latest post on ‘ReadWrite’ is titled “Microsoft’s Skype Now Commands A Third Of A Dying Market”.Matt Assay says, “At CeBIT this week, Microsoft COO Kevin Turner revealed that 33% of the world’s voice calls happen on Skype now, as Stephen Shankland reports. That’s a tremendous number. But it just might represent a hollow victory for Microsoft, which owns Skype.Microsoft acquired Skype to “increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new... [...]
The latest article on ‘Marketing Land’ is titled “Is Affiliate Marketing Hard?”.Jennifer Ledbetter says, “We’ve all read the sales pages claiming that all we affiliate marketers have to do is churn out some sort of online content each day and we’ll get rich. Plus, we can do it in our pajamas for just a few hours a day, leaving us endless free time to enjoy life.Heck, those pages say it’s so easy a two-year-old can do it, don’t they?So, with that in mind, why do so many claim that affiliate marketing is hard? What makes it so difficult?”. Is Affiliate... [...]
The latest post on ‘Mashable’ is titled “SXSW Day 2: The Top Social Buzz”.Bob Al-Greene says, “With South by Southwest in full swing, what were the most-buzzed about topics in Austin on Saturday? The answer sounds like a David Bowie song: a party on Mars.With almost all buzz coming from Twitter, the most popular topic by far was the party scene at SXSW. Al Gore retained some of his social heat from the day before, when he defended his choice to sell Current TV to Al Jazeera on a panel in Austin. But entrepreneur and SpaceXFounder and CEO Elon Musk was the most talked-about... [...]
The latest article on ‘Business 2 Community’ is titled “Twitter Hashtag Strategy Tips for Online + Offline Events”.Steve Parker, Jr. says, “Let’s say your brand is hosting, participating in, or simply wants to aggregate conversation about a particular event. Social media is the perfect place to do this, right? Plenty of people are talking about what’s happening in their communities, on the internet or on their televisions. But without the proper measurement tools, how can you facilitate and aggregate conversation about your brand online? Well, one way (one of our favorite... [...]
HubSpot has released a free guide titled “How the New Facebook News Feed Changes Your Content Strategy”.The HubSpot team says, “On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history.In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design.These News Feed improvements have serious implications on how brands are engaged with on Facebook, and what content these brands need to... [...]
The latest post on ‘ReadWrite’ is titled “Seriously, Facebook, What Is Up With These Obnoxious, Sexist Ads?”.Dan Lyons says, “Remember when Facebook was going to reinvent media and advertising? Its grandiose promise was that Facebook could deliver targeted ads with pinpoint accuracy, delivering ads that were perfectly aligned with people’s interests. As Mark Zuckerberg famously intoned in 2007, “Once every hundred years, media changes.”If that’s the case, how come it’s now 2013 and my Facebook homepage is littered with ads that remind me of the... [...]
The latest post on ‘Mashable’ is titled “Can Facebook Put Video Ads in News Feed Without Angering Users?”.Seth Fiegerman says, “Facebook video ads are coming to your News Feed — it’s just a matter of when.AdAge reported in mid-December that Facebook was planning to introduce a new ad product “by April at the latest” that would let marketers target video ads in users’ News Feeds on desktop and mobile devices.According to that report, the ads would max out at 15 seconds and start playing automatically in the feed”. Can Facebook Put Video Ads... [...]
The latest article on ‘Marketing Land’ is titled “10 Tips For Getting The Most Out Of Marketing Via Foursquare”.Aaron Strout says, “Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla.Over the last couple of years, many of the original location-based services have been acquiredor have gone out of business. But foursquare still stands in spite of... [...]