HubSpot is hosting a webinar with Dan Zarrella on Wednesday, March 13 at 1.00 pm ET. The topic of the webinar is “The Science of Marketing Automation”.The HubSpot team says, “Too often, the phrase “marketing automation” conjures up images of “smarter” spam, inauthentic interactions and complicated if-then programming. But it shouldn’t.Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This webinar will include the data you need to know to automate your marketing efforts, including channels from email marketing to social... [...]

The latest article on Business Insider is titled “The Battle Between The Web And Mobile Is Ending — Oh, And Mobile Won”.Owen Thomas says, “The New York Times is testing out a new website design that’s heavily inspired by mobile apps.Where have we heard that before? Oh yes — a continent away, at Facebook headquarters last week, where CEO Mark Zuckerberg unveiled a design for his social network that’s consistent from PCs to tablets to smartphones.From Midtown Manhattan to Menlo Park, Calif., the battle between the Web and mobile is over”. The Battle... [...]

Joan Stewart is hosting a webinar with Wayne Breitbarth on Wednesday, March 13 at 5.30 pm EST. The topic of the webinar is “How to Use LinkedIn Company Pages and Ads”.Webinar DetailsOrganizer:  Joan StewartKey Person: Wayne Breitbarth, author of the Power Formula for LinkedIn SuccessTopic: How to Use LinkedIn Company Pages and AdsDay/Date: Wednesday, March 13Time: 5.30 pm EST – Time Zone ConverterRegister for webinar details.‘How to Use LinkedIn Company Pages and Ads’ Webinar [...]

‘Business 2 Community’ is hosting a webinar on Wednesday, March 13 at 2.00 pm EDT. The topic of the webinar is “How to Plan and Execute Effective Marketing Campaigns”.Webinar DetailsOrganizer:  Business 2 CommunitySpeaker: Elizabeth Brigham, Product Marketing Manager, JiveTopic: How to Plan and Execute Effective Marketing CampaignsDay/Date: Wednesday, March 13Time: 2.00 pm EDT – Time Zone ConverterRegister for webinar details.‘How to Plan and Execute Effective Marketing Campaigns’ Webinar [...]

The latest article on ‘Business 2 Community’ is titled “Retarget Your Way to Greater Sales”.Lisa Fugere says, “The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses.What Exactly Is Retargeting? Retargeting is explained easily if you regard your company as the target. You want businesses to be looking at you: the target. If a business... [...]

The latest article on  ‘Marketing Land’ is titled “Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable”.Greg Sterling says, “Last night, Pinterest announced that it was introducing Web analytics — dare we call them “Pinalytics”? This may well be a first step toward a larger monetization strategy. Regardless, it makes the site more marketer-friendly and provides insights into activity and interaction with boards and images on the site.The newly available metrics include impressions, volume (activity/people), recent pins... [...]

The latest article on HubSpot blog is titled “11 Common A/B Testing Myths BUSTED”.Ginny Soskey says, “When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses”. 11 Common A/B Testing Myths BUSTED HubSpot [...]

The latest post on ‘Mashable’ is titled “The Evolution of Facebook News Feed”.Samantha Murphy says, “Last week Facebook unveiled its first major update to the news feed since the feature launched nearly seven years ago. Like every change the company makes to the site, it’s been met with mixed reactions.Some praise the introduction of multiple news feeds, mobile consistency and a bigger focus on pictures, as well as a cleaner, more organized look. Others claimed it borrowed too much from competitor Google+’s design — in fact, a Mashable poll revealed 87.5%... [...]

The latest post on ‘ReadWrite’ is titled “Google Glass Shows Off Upcoming Apps: Path, NY Times, Evernote & Skitch”.Taylor Hatmaker says, “Beyond what we’ve seen so far in the official videos and demos using Google’s own suite of products, Google Glass will also be getting some big-name third-party apps. At a somewhat last-minute event announced for SXSW 2013, Developer Advocate Timothy Jordan spoke to a room hungry for more intel about Google’s buzzy wearable tech, Project Glass.While he didn’t reveal a launch date, Jordan did say Google Glass... [...]

Experian is hosting a webinar with on Thursday, March 14 at 2.00 pm EST. The topic of the webinar is “Persona-driven search strategy drives better results: A Case Study with iAcquire”.Experian team says, “During this webinar Mike King, Director of Inbound Marketing, iAcquire and Lauren Rice Analyst, Strategic Services, Experian Marketing Services will discuss a case study highlighting how iAcquire, using Experian Marketing Services’ consumer insight data, helped an online gaming site to inform content strategy ultimately increasing conversions rates by a peak of 49.38%, drove... [...]