The latest article on HubSpot blog is titled “How Even Industry Novices Can Create High-Quality Content”.Lindsey Kirchoff says, “We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don’t know anything about the industry you’re writing for? Whether youâre responsible for content creation at an agency, or an in-house marketer in an industry about which you know only a little, this problem presents itself to most marketers at some point in their career”.... [...]
Archive for the 'Social Media Marketing' Category
The latest article on âBusiness 2 Communityâ is titled “What Painter Bob Ross Can Teach Us About Blogging”.Kevin Bailey says, âHundreds of thousands of companies around the globe have started digital community building initiatives by asking staff members to blog and participate in social media. This can be a win/win for companies and their employees, as blogging can help develop a companyâs brand, along with the personal brands of its employees.Unfortunately, many employees whoâve been asked to blog havenât spent any serious time writing since their last college term... [...]
The latest post on âReadWriteâ is titled “Facebook’s Big, Bright Redesign = A News Feed Junk Deluge”.Taylor Hatmaker says, âSocial networks like Facebook and Google+ are suddenly more image-happy than ever. And that’s awesome, in theory. But images â photos. And that’s an important distinction.According to Facebook, today the News Feed is comprised of about 50% “visual content.” What began as a spartan little text entry box is now a full-fledged multimedia monster, for better or worse”. Facebookâs Big, Bright Redesign = A News Feed... [...]
The latest post on âMashableâ is titled “RebelMouse: How to Create Your Personalized Social Front Page”.Amy-Mae Elliott says, âHave you heard about RebelMouse, the social media aggregator â or “social front page” â created by former Huffington Post CTO Paul Berry?Based on the idea that people’s personal websites are often neglected, RebelMouse takes your social presence across the major networks and organizes it into what it calls a “beautiful, dynamic and social site.”We’ve taken a look at RebelMouse and have put together a brief... [...]
The latest article on  ‘Marketing Land’ is titled “How To Get The New Facebook News Feed”.Danny Sullivan says, “So, youâve read about the new look for Facebookâs news feed and want to try it yourself? Hereâs how. The new look is rolling out today to those who request it. Go here to do that, and use the âTry the new lookâ button: After youâve done that, youâll get a confirmation: Then itâs waiting”. How To Get The New Facebook News Feed Marketing Land [...]
The latest article on  ‘Marketing Land’ is titled “Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed”.Greg Finn says, “Facebookâs new-look newsfeed features bigger, more dramatic images, revamped profile display and matching mobile experiences. However, the biggest change, hands down, is the separation of feeds. For the first time ever, Facebook is allowing users to filter their content directly from the newsfeed by specific content type. The feed selector is placed in prominent real estate”. Power To Separate Feeds: A... [...]
The latest article on Business Insider is titled “What Advertisers Are Plotting For The New Facebook News Feed”.Jim Edwards says, “Advertisers reacted mostly with optimism today about the way Facebook intends to redesign the News Feed.Overall, they see the separate new feeds for photos, music and friends â along with bigger images and video players â as attractive venues for advertising.The bigger the palette, the more can be done with it”. What Advertisers Are Plotting For The New Facebook News Feed Business Insider [...]
The latest article on HubSpot blog is titled “Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know”.Pamela Vaughan says, “Big changes are coming to your News Feed, folks. Or, should we say News Feeds … plural?That’s right! Today at Facebook headquarters, Mark Zuckerberg and his team unveiled some major changes, primarily to the design and functionality of the News Feed. These changes include Rich Stories, which display photos and visual content much more prominently and vividly; Choice of Feeds, giving users more control over... [...]
The latest post on âReadWriteâ is titled “Facebook’s Answer To Pay-to-Play: The “Following” Feed”.Mark Hachman says, âWorried that you might miss an update to Facebook Pages you subscribe to? Or are you concerned that your legions of followers aren’t seeing your shared stories? Either way, Facebook has an answer: its new “Following” feed.On Thursday, Facebook updated its News Feed with a new look that emphasizes photos prominently, shares a common look and feel with the Facebook mobile apps, and breaks out undates into separate sections,... [...]
The latest post on âMashableâ is titled “What Facebook’s New News Feed Means for Marketers”.Seth Fiegerman says, âFacebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by different feed categories like Music, Photos, Games and Close Friends. At first glance, the changes appear to be a win-win for users who want more control over their Facebook homepage, but the redesign may prove to be more of a mixed bag for marketers”. What Facebookâs New... [...]



