The latest article on Business Insider is titled “Here’s The FTC’s Solution For Twitter Advertisers Who Can’t Fit Legal Disclaimers Into Tweets [THE BRIEF]”.Laura Stampler says, “The FTC has a solution for Twitter advertisers who have been freaking out at the idea of trying to squish legal disclaimers into tweets. Just use “Ad:” at the beginning of a tweet.Twitter launched a big update to its ad center, which marketers use to see the performance of the campaigns.Vodafone has ended its sponsorship of Formula 1 racing.Uh oh: There’s... [...]
Archive for the 'Social Media Marketing' Category
The latest article on ‘Business 2 Community’ is titled “Lead Generation Tips – Avoid The Social Ladder”.Matt Ford says, “It seems that with social marketing finding application even on the subject of lead generation, some people presume that the value of your business is longer based on what you can do but who you have served or who your friends are. Unfortunately, you have to wonder if it means marketing is now reduced to a game of climbing the social ladder. Is this the kind of business you want out of your lead generation process?”. Lead Generation Tips – Avoid... [...]
Experian is hosting a webinar with on Thursday, March 14 at 2.00 pm EST. The topic of the webinar is “Persona-driven search strategy drives better results: A Case Study with iAcquire”.Experian team says, “During this webinar Mike King, Director of Inbound Marketing, iAcquire and Lauren Rice Analyst, Strategic Services, Experian Marketing Services will discuss a case study highlighting how iAcquire, using Experian Marketing Services’ consumer insight data, helped an online gaming site to inform content strategy ultimately increasing conversions rates by a peak of 49.38%, drove... [...]
The latest article on ‘Business 2 Community’ is titled “10 Marketing Lessons To Be Learned From Lady Gaga [SlideShare]”.Natalie Saumure says, “She’s trendy, has catchy tunes, and an out-of-the-box personality. What’s not to love about this pop sensation? She is not only loved by millions of fans, but she is someone to look to as a new age marketing powerhouse. As a marketer, you are always working to help your clients stand out in an overcrowded industry. After all, it’s a dense digital world out there!Gaga and team her seamlessly integrate concert marketing with social... [...]
The latest article on HubSpot blog is titled “The Future of Social Media Marketing According to HubSpot’s CMO”.Ginny Soskey says, “This post is going to talk about the future of social media, and it’s going to boil it down to six words.Let me explain.You might recall that back in January, Twitter announced the launch of its new, integrated mobile video app called Vine. This GIF-like app enables mobile users to capture and share short videos of six seconds or fewer, which goes along nicely with the brevity of a Tweet. These short videos play on a loop, just like... [...]
The latest post on ‘ReadWrite’ is titled “Peter Thiel On Not Selling Facebook To Yahoo – And Much More”.Taylor Hatmaker says, “As it turns out, the man who wants to build a sovereign ocean community off the coast of California is really down to earth.Tuesday at South by Southwest (SXSW), serial entrepreneur, venture capitalist and noted libertarian Peter Thiel took the stage to talk about… well, I wasn’t really sure. But when the guy who co-founded PayPal, got in on the ground floor of Facebook, offers kids $100,000 to skip college and wants to build... [...]
The latest post on ‘Mashable’ is titled “The 10 Commandments of Social Media for Brands”.Scott Steinberg says, “Fleeting as social media exchanges may seem, they can have a pronounced impact on business and their influence can echoe far beyond a simple post or retweet.While the anonymous, public and often informal nature of Internet dialogue often leads corporations to relax their guard, it’s important to note: Managing a brand’s social media presence is a tricky balancing act. The key to being successful? Keeping things polite and professional, and constantly acknowledging... [...]
The latest article on Business Insider is titled “LinkedIn Tells All: How Businesses Engage Users And Build A Following”.Laura Stampler says, “Businesses have started burnishing their identities by creating their own content on LinkedIn.The professional network hit its 200 million member milestone recently, and companies naturally want a slice of that massive audience’s interest.While brands have started to get a hang of what kind of posts work on Facebook, optimizing user engagement on LinkedIn remains uncharted territory for many companies”. LinkedIn Tells... [...]
The latest article on ‘Marketing Land’ is titled “Twitter Relaunches Ad Dashboard With Expanded Analytics”.Matt McGee says, “Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center.There are a number of changes and additions that I’ll highlight here:reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid formore detailed campaign reports that show how different audiences engage with Promoted Tweets and Promoted Account campaigns”.... [...]
The latest post on ‘Mashable’ is titled “FTC: Just Use ‘Ad:’ in Sponsored Tweets and You’ll Be Fine”.Todd Wasserman says, “The Federal Trade Commission did something unusual on Tuesday: It prescribed a quick and dirty way for advertisers to disclose an ad message on Twitter. The solution? Put “Ad:” before a tweet and use just three characters out of the allotted 140.“They actually gave us an example,” says Eric Goldman, a professor of law at Santa Clara University School of Law. Goldman says that usually the FTC is clear about what... [...]