The latest article on Business Insider is titled “Here Are The Major Players In Mobile Advertising”.The BI team says, “We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut”. Here Are The Major Players In Mobile Advertising Business Insider [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘ReadWrite’ is titled “Dropbox Buys Mailbox – Promises To Help It Grow”.Nick Statt says, “Things have been going great for Mailbox, the sleek iOS email app that advertises its ability to “put email in its place.” Developed by Palo Alto-based startup Orchestra Inc., Mailbox has grown immensely since its February launch – its now delivering more than 60 million emails a day and has taken more than 1.3 million reservations in a unique system that staggers users’ access – and builds anticipation. And on Friday, Dropbox bought... [...]
The latest article on ‘Business 2 Community’ is titled “Lessons from the SEO Pros: Rank Better in Google & Bing”.Skadeedle says, “We had the good fortune of getting into the packed SXSW Interactive session on How to Rank Better in Google & Bing presented by a panel of search engine heavy hitters including, Danny Sullivan, Founding Editor of Search Engine Land; Duane Forrester Senior Product Marketing Manager, Bing Webmaster Tools and Matt Cutts, who heads the Webspam team at Google. Some attendees may have felt that having Forrester and Cutts on the same panel might... [...]
The latest article on HubSpot blog is titled “How to Survive Google’s Pending Panda Update”.Kieran Flanagan says, “It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. And guess what? There will be an update of both Google Panda and Penguin this year.Surprised? Probably not. Google’s updating their algorithm all the time — some updates bigger than others, of course. What’s the result? An unnerving feeling that your SEO standard operating procedures aren’t... [...]
The latest article on HubSpot blog is titled “How to Stop Buying Lists & Start Building an Opt-In Email Database”.Ellie Mirman says, “It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that’s the way things are. You just have to buy more lists, and negotiate better prices to make up for the decreasing returns”. How to Stop Buying Lists & Start Building... [...]
The latest article on ‘Marketing Land’ is titled “Digg: We’re Building A Google Reader Replacement”.Danny Sullivana says, “Want a good replacement for Google Reader? Perhaps it’s appropriate that another brand from the Reader heyday, Digg, is planning to build that.From Digg’s blog post today:We’ve heard people say that RSS is a thing of the past, and perhaps in its current incarnation it is, but as daily (hourly) users of Google Reader, we’re convinced that it’s a product worth saving. So we’re going to give it our best shot.We’ve been planning... [...]
You need an SSL connection for your Facebook fan page. Now you can have one at no charge. John Leonard is offering one for anyone who wants it.Just sign up and tell them the URL. The system gives you the SSL version of the URL for you to paste into your fan page.Get it free here: FBSSL Me [...]
The latest article on Business Insider is titled “Advertisers Point Out Hypocrisy Of Firefox Blocking Cookies — It Used To Have The Opposite Policy”.Jim Edwards says, “Advertisers are furious at Mozilla’s sudden decision to make future versions of its popular Firefox browser block tracking cookies automatically.So they’ve pointed out that less than a year ago the company published a blog post in which it took the exact opposite position — that consumers should choose whether they want cookies blocked or not”. Advertisers Point Out Hypocrisy Of Firefox... [...]
The latest article on ‘Business 2 Community’ is titled “Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!”.Sarah Pern says, “Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon.The issue is… are your keywords inbound enough? Are they buyer focused? Did you have your buyers problems in mind when you picked them? Or were you thinking about your product instead?”. Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy! Business2Community.com [...]
The latest post on ‘ReadWrite’ is titled “Google Blocks Adblock Plus, Puts Revenue Before Users”.Brian S Hall says, “Adblock Plus, the popular free ad blocking tool for PCs and smartphones, was removed by Google from its Google Play store for Android apps. Though the app will no longer be available through Google Play, Adblock Plus has made a downloadable version of the app available directly from its website. Of course, it’s still available for PC and Mac computer users, while it has never been an option for iPhone and iPad users.“Google Crossed The Line”Still,... [...]