Personalisation is the key to achieving more customers and gaining their trust. Intelligent personalisation enables brands to send across irresistible offers in a personalized manner.Econsultancy contributor Cara Wilson has shared seven principles of intelligent personalisation.Wilson says, “Personalisation is an investment in creating better customer experiences. Keeping this at the forefront of activity will ensure brands are delivering real value to customers. It just so happens that increased revenue is a by-product of this activity.What makes personalisation intelligent?Here are... [...]

Eagle Eye, a SaaS technology company, has published a free whitepaper titled “Personalisation; Beyond a Name”. It is intended to help marketers create connected customer experiences.About the whitepaper:It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps things interesting, it poses a real stumbling block for businesses; if customers are all different, how can we possibly appeal to everyone? How can we deploy offers and campaigns to increase our market share and effectively drive spend and frequency?... [...]

Giving a personal touch matters a lot in marketing and advertising. It helps you connect with the customers and communicate your message effectively.Econsultancy columnist Nikki Gilliland has shared three effective personalized ad campaigns from Argos, 20th Century Fox & Microsoft.Gilliland says, “We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.But what about an advert featuring your face or someone you know?This is the level of personalisation... [...]

An effective personalization strategy for your website can make your visitor’s experience more enriching and rewarding.Econsultancy writer Richard Jones has shared five tips to build an effective personalization strategy.Jones says, “Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences on their owned channels for longer.Here I explore the key things to consider when developing your personalisation strategy.Whatever level of personalisation you want to bring to your website, it’s important to start with a personalisation... [...]

Personalization helps marketers provide a customized shopping experience based on their interests, buying behavior, demographics and psychographics.In B2B eCommerce too, personalization is the way marketers can influence and persuade more buyers and get more ROI from their business.Business.com writer John Barnett has shared eight benefits of web personalization for business owners in e-commerce.Barnett says, “Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. This is why business-to-business (B2B)... [...]

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users.Webinar SpeakerJonathan Koo, Digital Marketing Manager, AdRollThue Madsen, Marketing Operations Manager, KissmetricsThe Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users.Webinar SpeakerJonathan Koo, Digital Marketing Manager, AdRollThue Madsen, Marketing Operations Manager, KissmetricsThe Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]

According to an eMarketer report, 65% of executives worldwide are implementing personalized marketing strategies and 62% are investing time in product innovation.More findings63% of executives worldwide are working on online product/information services52% are trying to offer superior customer experience50% of the executives are working on mobile shopping apps49% are building loyalty programs and working on value pricing32% of executives are implementing omnichannel shopping.Explore more findings. [...]

Econsultancy and Adestra have published 2017 Email Marketing Industry Census which reveals many facts on email marketing and the areas of it where marketers want to improve.The results are compiled based on a survey of 1200 marketers.Here are the key findings from the 2017 Email Marketing Census:30% marketers plan to focus more on ‘Personalisation’ in email marketing during 201767% marketers stated that they have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes66% selected ‘marketing automation capability’ as most important... [...]

Customization plays key role in reaching out today’s customers which leads to the growth of personlized marketing. There are some organizations which have excelled in the arena of personlized marketing. They are Target, Vidyard, Coca Cola, Amazon, Spotify, Iberia Airlines, and Twiddy. All of them have their unique strategies which have lead them to the success.HubSpot’s Amanda Zantal-Wiener has wrote an in-depth article about the personlized marketing strategies of these seven companies.Wiener says, “One of the fundamental purposes of any personalization effort is to let your... [...]