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Saturday, October 31, 2020

Archive for the 'Email Personalisation' Category

Personalisation; Beyond a Name [Whitepaper]

Eagle Eye, a SaaS technology company, has published a free whitepaper titled “Personalisation; Beyond a Name”. It is intended to help marketers create connected customer experiences. About the whitepaper: It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps things interesting, it poses a real stumbling block for businesses; if customers are all different, how can we possibly appeal to everyone? How can we deploy offers and campaigns to increase our market share and effectively drive spend and frequency?... [...]

3-Step Email Personalisation Template for Better Email Campaigns

Email personalisation is very essential in the modern marketing scenario. Consumers expect tailored experiences in every channel of marketing, and email is not an exception. Econsultancy’s Kath Play has shared an email personalisation template for marketers. The template focuses on objective determination, strategy development and tactics selection. On importance of email personalization, Play says, “I’m excited to see the future of email marketing unfold because I believe ROI will increase once we embrace the idea of making email all about the customer. We can do this through... [...]