Podcasting is one of the best ways to grow your online reach and establish authority. It also helps you to promote your products and services.Copyblogger contributor Tim Stoddart has published an article highlighting the podcast topics that listeners love.He says, “If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field.Fortunately, these podcast topics will enable you to leverage other authoritative sources and grow your own voice.TeardownsEverybody likes to get a behind-the-scenes view... [...]

Copyblogger’s Darrell Vesterfelt has published a new podcast episode ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’.Listen to this podcast and learn:Why content marketing looks so different from 10 years agoHow to fight off spammers who have turned your inbox into a dumpster fireThe pros and cons of recent online privacy and email marketing practicesA primer in writing great content for localized servicesAnd why good SEO is a combo of common sense and answering people’s questions.Consent-Based Email, Economic Trends for Ecommerce,... [...]

Copyblogger’s Darrell Vesterfelt has published a new podcast episode ‘Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium’.Listen to this podcast and learn:Why ConvertKit’s latest tool will make life easier for digital marketers (and ruffle some competitors’ feathers)Shopify’s plans to take on AmazonHow to build resiliency on the path to successWhy the journey is the destinationAnd the right way to use Medium to drive traffic.Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use MediumCopyblogger [...]

Successful podcast creation and publishing requires mastering many things. The content you share in your podcast to the way your podcast reaches the target audience, you need to chart out a strong plan.Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘What It Takes to Run a Podcast with Marketing O’Clock’.Csutoras says, “For episode 202 of The Search Engine Journal Show, I had the opportunity to chat with the hosts of Marketing O’Clock, a podcast produced by New York-based, full-service digital agency Cypress North under the SEJNetwork.Every... [...]

Search Engine Journal contributor Danny Goodwin has published a new podcast on ‘Danger of Absolutes in Marketing’ featuring Tony Wright. In this podcast Wright also answers some important SEO questions. Goodwin says, “Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.”One look at his bio and you’ll know he deserves to be called that and more.He has been in the digital marketing industry for 21 years with previous experience in journalism, public relations,... [...]

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising.To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising.Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact... [...]

Podcasting publishing is growing in a steady manner. With this you have a new way to advertise your products and services. Portent contributor Travis McKnight has published an article highlighting different podcast ad formats. McKnight says, “If you want to dabble in podcast advertising to see if it’s the right fit for your brand, part of the seven-step process is choosing what podcast ad format best complements your goals.Podcast Ad Types: Live Ad vs. Pre-Produced AdHow much control do you want over how your product, service, or company is described? This is the first question you’ll... [...]

Approximately 51% of US Internet users listen to podcasts. A Podcast Insights study states that the podcast listeners are loyal, affluent and educated. So if you wish to target a group of people who should have the above three traits, podcast marketing is right for you.WNIP contributor Charlotte Ricca has shared a five-step guide to help you start podcasting.Ricca says, “There are a number of simple steps you can take to ensure your podcast is from an audio perspective as professional as it could be.1. Invest in a digital recorderYour computer can act as a recording device for your... [...]

The SEMrush contributors Matt Siltala and Dave Rohrer have published a new podcasting beginners guide called ‘How and why you should start podcasting’.This guide covers the importance and advantages of podcasting for developing your business online. Siltala says, “Hi, my name is Matt Siltala, and I HATE writing. As I sit here and begin this guide I can’t help but feel a little weird as I am not a blogger or “guide writer”; I hate writing (we even talked about how much we hate it here). It was the fact that so many people have spoken to me about... [...]

The MarketingSherpa contributor Kerry O’Shea Gorgone has published a new podcast episode titled ‘Five Keys to High-Performing Marketing Organizations’ featuring Salesforce’s Mathew Sweezey.Gorgone says, “Mathew Sweezey is principal of marketing insights for Salesforce. He’s also a popular speaker about the future of marketing, and he has worked with the likes of NATO, MIT, NASCAR, Verizon, and Dell. He’s also the author of Marketing Automation for Dummies. His forthcoming book is Context Revolution, due out in 2019. I invited Mathew to Marketing... [...]