Rainmaker team says, “In previous episodes of New Rainmaker with Brian Clark, Brian and Robert Bruce have discussed the “why” of starting a podcast (or podcast network). In this one, they talk about the “how.”As many of you know by now, it has been almost two weeks since Copyblogger Media launched an on-demand audio network called Rainmaker.FM.Thanks to you, things have gone pretty well in that time.What you don’t yet know is the story behind that launch — the planning, production, and marketing of the 10 distinct shows that are currently airing. Not to mention the next crop... [...]

Mike Del Coure says, “We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL. Whatever the case, sending a website visitor to a 404 page is never a good thing.Ideally, we’d want our sites locked tight and linked right. But these things do happen. However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time.Here... [...]

Alisa Meredith says, “It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really... [...]

Brian Clark says, “Yep, we’ve launched a digital marketing podcast network. Someone was bound to do it, but you may be surprised that it’s us. Truth is, this is something I’ve personally wanted to do for a long time … and the time is right.Copyblogger came to prominence by teaching people how to write engaging content and copy, and that won’t change. But we’d be silly to ignore the surge in podcasting. In many ways, audio makes more sense for more people than text.Audio is the perfect format for accessing the intelligence and advice you need to succeed. It goes with you wherever... [...]