When you have well-known experts from your domain as guest speakers, the chances of reaching more audiences grow up.Entrepreneur magazine contributor Ginni Saraswati has shared four tips for attracting more guests to your podcast.She says, “To help guide you through the process of reaching out to guests and starting this value exchange on the podcast, here are four of the best tips I have found most helpful in conducting this process.1. Make the pitch personalCreating a pitch has got to be personal. As someone who has interviewed over 1,000 people and been on over 250 podcasts, I connect... [...]

Social Media Examiner has published a new video ‘Podcasting: Lessons From 30 Million Downloads’ to help you develop a strong podcasting strategy.The SME team says, “Want to know the strategy behind the top-rated Social Media Marketing podcast? Want to find out how to plan, produce, and run your own show? The founder of Social Media Examiner, Michael Stelzner, shares lessons learned from producing a top business podcast.”Social Media Examiner [...]

Podcast publishing is a great way to reach more and more people online and promote your business and services. To attract more listeners, you need to publish quality podcasts.Copyblogger contributor Toby Lyles has shared 10 easy tips to improve podcast audio quality.She says, “How do you accomplish that? How do you improve audio quality? Here are 10 tips that will help you produce the “welcome mat” experience.1. Value your listenersPodcasts and blogs are similar.In the same way that good website design helps attract and keep blog readers, quality audio attracts and keeps listeners... [...]

SEO is one of the most important processes to grow your podcast reach. It helps you to expand your network by getting more subscribers.Practical Ecommerce contributor Jill Kocher Brown has shared 10 SEO tips for podcasts.She says, “Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million people — listen to at least one podcast per month according to Edison Research. But podcasts are often poorly optimized for search engines.Drive more organic search traffic to your podcast with these 10 tips.10 SEO Tips for Podcasts1. Obsess... [...]

Search Engine Journal has published a new podcast episode ‘Google News SEO & Google Discover with Conde Nast’s John Shehata’ featuring Conde Nast’s John Shehata.Brent Csutoras says, “On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash”.Google News SEO & Google Discover with Conde Nast’s John ShehataSearch Engine Journal [...]

Brian Clark has published a new podcast episode ‘How to Be Someone’s Favorite Podcast’ on Unemployable.He says, “This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful.If you’re trying to grow your business with a podcast, or you’re contemplating it, this episode is a must listen.From his early work at companies like Google and ESPN, and spanning 15+ years of public performance and creative projects, Jay has inspired and pushed others to question the status quo, find and share... [...]

Convince & Convert has published a new podcast episode ‘What Marketers Can Learn from the Evolution of Podcasts’ featuring Jay Baer.Listen to this episode to learn:Origin stories from the early days of Content Pros, the Content Experience Show’s predecessor.Why podcasts have succeeded as a content form, according to Jay.Stand-out guests and moments from the show’s history.The four major trends emerging in podcasting right now.Why the “TV season” approach to content creation is taking off at this point in the evolution of podcasts.What’s next for Randy, Anna, and... [...]

Learning is the best way to grow your business. With the advent of the Internet, we have manifold sources to gain knowledge and information.By listening to podcasts, you can learn about different facets of growing your business.Entrepreneur magazine contributor Deep Patel has shared 11 unique Spotify podcasts for entrepreneurs.He says, “If you’re an entrepreneur looking for some new audio offerings, here are 11 of the most unique and interesting Spotify podcasts for anyone wanting to expand their listening library.1. Reply AllThis long-running series began as an exploration of the... [...]

Podcast publishing is a great way to reach your target audience and capture their interest to promote your products and services.Entrepreneur magazine contributor Baruch Labunski has published an article highlighting the 10 commandments of podcasting success.He says, “As you’re searching for just the right microphone, though, there are 10 “commandments” that will help you set up your podcast for success.1. Thou shall not do it for the moneyAt least not directly. According to Castos, not only do most podcasts not make any money, but most of them also actually end up costing money... [...]

Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost.Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI.He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]