The MarketingSherpa contributor Kerry O’Shea Gorgone has published a new podcast episode titled ‘Five Keys to High-Performing Marketing Organizations’ featuring Salesforce’s Mathew Sweezey.

Gorgone says, “Mathew Sweezey is principal of marketing insights for Salesforce. He’s also a popular speaker about the future of marketing, and he has worked with the likes of NATO, MIT, NASCAR, Verizon, and Dell. He’s also the author of Marketing Automation for Dummies. His forthcoming book is Context Revolution, due out in 2019.

I invited Mathew to Marketing Smarts to discuss what differentiates high-performing marketing organizations from the rest. Based on research that encompassed 7,500 businesses around the world, Mathew’s team identified five keys to creating a high-performing marketing organization”.

Five Keys to High-Performing Marketing Organizations

MarketingProfs

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