A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email, according to its proponents, is not spam.HubSpot has published a new video ‘5 Ways to Make Your Cold Emails Stand Out’.The HubSpot team says, “80% of prospects prefer to be contacted by email than other means. Cold emails are a key tactic in any marketing strategy, especially to get your foot in the door. Here are five... [...]

CAPITALIZATION is a thing of concern for many.Especially when it comes to email marketing, we have to be alert to the use of capitalization in our email subjects and content.AWeber contributor Liz Willits has published an article answering this important question on using capitals in email subject lines.She says, “To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 experts to see if they relied on a particular capitalization formula.We found 3 common formulas:1 – Sentence-case capitalization (the first letter of... [...]

An appealing email design makes your emails more likely to get clicks and sales.AWeber contributor Sean Tinney has published an email-design guide for non-designers.He says, “The right visual style can make the difference between a subscriber who takes an action and one who deletes your email. Attention spans are getting shorter, so understanding how people read your email will help you craft more effective messages.Knowing where their eyes are more likely to go will help you create a layout that makes your email more readable and helps navigate the reader towards your call to action.... [...]

Several businesses send emails from “noreply@” addresses that can hurt your email marketing performance.AWeber contributor Seab Tinney has published an article stating why “noreply@” addresses are bad and what to use instead.He says, “A no-reply email address (or “do not reply” address) is the “‘from email address” that is set up not to receive a response email. They are often formatted as noreply@DomainName.com or donotreply@DomainName.com.Why you shouldn’t use a “noreply@” email address?1 – Poor customer experienceThe number one reason you shouldn’t be... [...]

 Some of these 8 common email marketing mistakes can cost you dearly so learning how to avoid them could be crucial to your success.With so many types of marketing available to you in 2022, why should you focus on email campaigns? The answer is: because it still works. Or rather, it works when you do it right. But, as Shakespeare would say, “Aye, there’s the rub.” The first step toward doing it right is avoiding common email marketing mistakes.You’d be surprised by how many email campaigns fail because people don’t bother to learn what not to do. Don’t... [...]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales.MarTech is hosting a webinar ‘8 Email Best Practices for 2022 to Drive Growth’ on Thursday, April 7, 2022.The MarTech team says, “Join Salesforce Marketing Cloud and Litmus to discuss:How to think about your emails within the larger customer journeyHow to choose impactful KPIs that showcase customer engagementSuccess stories from how... [...]

With the right automation tools, you can take your email marketing to an altogether new level. What you need are the insights to select the tools that can really help you.To help yourself with email marketing automation, watch HubSpot’s latest video ‘Top 7 Email Marketing Tools To Automate Emails & Get Clicks!’.The HubSpot team says, “Creating and managing emails is one of the biggest responsibilities in any marketing strategy. On average, every $1 spent on an email marketing strategy can return up to $38! It can also take up more time than you might want. In this... [...]

Bacak calls Instant Swipe File Refreshed,“A MASSIVE collection of 5,603 profit-producing, click getting emails you can adapt, tweak and alter for your own email or even email followup sequences…”Bacak has been marketing online for about 20 years and has made a name for himself in the “teaching, mentoring and aiding other online marketers” niche (We just made up that name, but it’s the same niche IM NewsWatch is in, so you get the idea.)His primary tool in building his business is email. (we have mentiond his Secret Email System . It was so well-liked that... [...]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales.MarTech is hosting a webinar ‘8 Email Best Practices for 2022 to Drive Growth’ on Thursday, April 7, 2022.The MarTech team says, “Join Salesforce Marketing Cloud and Litmus to discuss:How to think about your emails within the larger customer journeyHow to choose impactful KPIs that showcase customer engagementSuccess stories from how... [...]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit.Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including:Nathan’s early views on digital marketing and why his core values haven’t changedHow to build your audience (the right way)Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottosThe right time to build a product or sell something to your email listWhy email is still the central hub for... [...]