Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes. “Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending: • The right message in […]

Our friends over at WebsiteBuilder.org sent us a cool and informative infographic to share with you. The information here can improve your email marketing success tremendously. With 119 facts, you’re sure to find something you don’t already know that will bump up your results. Click on the graphic to read their article and see their […]

Liz Willits says, “How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design. However, adding in some design elements might […]