You can waste a lot of time catering to people who are always on the lookout for free products. You may offer a free product to get them to opt in to your mailing list, and that may be the last thing they ever get from you, at least until the next time you offer […]
Archive for the ‘ Conversion Optimization ’ Category
Milad Oskouie says, “You’re probably immediately asking yourself the question: How can it be said that conversion rates don’t matter when they’re the number one driver behind every online marketing strategy? Truth, as someone once said, is determined by the perspective from which it’s observed. When you consider everything that is held as truth today, and […]
John Tackett says, “I have a deep respect for the marketers at nonprofits. How they deliver appeal and exclusivity to donors, in some circumstances, can potentially make or break solvency. Consequentially, I would argue testing and optimizing value proposition for nonprofits is vital. In this MarketingExperiments Blog post, we’ll take a look at an experiment from […]
‘Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 2’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 2”.