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Thursday, June 4, 2020

Archive for the 'Marketing Commentary' Category

Finding Your Audience in a Global Economy

  The advances of our digital age have made many changes in the way business is conducted. Over the last few decades, entrepreneurs have evolved from exploring their local audience to reaching national and global audiences. This democratization of worldwide business landscapes makes for an exciting time, but it’s certainly not without its challenges. Image Source: Pexels One of the major roadblocks many small businesses face in such an open global economy is competition. It is more important than ever for entrepreneurs to make certain they can reach their audience and connect with... [...]

Knowing Your Audience is the Key to a Successful Blog

https://unsplash.com/photos/LtNvQHdKkmw Why do you have a blog? If your answer is because most other businesses in your niche do, you are dead wrong. If you are looking at your blog as just something you “need” to do, then just stop. Let’s look at the right answer. You have a blog because it is a part of your content marketing strategy. It is where you educate, entertain, and inspire people – people who should ultimately become customers. You have a blog to ultimately make money. Every blogger has “been there.” He writes what he thinks is an amazing... [...]

Social Distancing good; Zoombombing bad

As we cope with the efforts to combat the infectiousness of COVID-19, we have turned increasingly to electronic means of communicating. SMS text messages, Facebook messaging, tweeting, livestreaming and video conferencing have all played a role in helping people stay connected when they need to stay at home. These technologies have been key to keeping people informed to a degree that was impossible 100 years ago when the flu epidemic ravaged the world. But as helpful as these communications tools are, they have their own risks. One tool that we have heard a lot about recently is Zoom, which describes... [...]

SEO and Content Curation

Winning the favor of search engines is always a good thing. When people search for content in your niche, being found high in the results is always a benefit for your site. As much as you like return traffic from people who already know and love your site, attracting new visitors is necessary to replace those who inevitably lose interest. The other factor, of course, is creating content on your site that people find helpful and that search engines find to be worth sharing with their users. Such content goes a long way in winning those coveted high rankings in search engine results. So far, so good.... [...]

If You are Using Old Android Devices, Watch Out

Android, of course, is the popular operating system created by Google that runs on billions of phones, notepads and other devices. It is so popular that older versions of the system are still running on devices that were bought years ago. That can be a problem because early versions of Android (prior to Android 8, those released in 2012 or earlier) have security problems that were just recently discovered. Device manufacturers don’t generally offer fixes for hardware that old. So, if you are still using an old Android device, you are doing so at your own risk. Here’s a news story that... [...]

The power of a having a respected brand

Well-respected brands can charge extra for their products. Ever since there have been mass media, that has been true. That’s why Coca-Cola costs more than a store brand. That’s why Nike sneakers cost so much. Any business, even yours, that makes a name for itself can use its good reputation to charge higher prices. This can go to extremes. Some of the biggest names can charge premium prices that seem to be exorbitant, but they can keep on selling at these prices, anyway. Foster Kamer has looked at this phenomenon, particularly in regard to Apple’s ability to charge prices that... [...]

Marketers should be careful basing their business on TikTok

We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their uploads to the site. Wikipedia reports, “In 2019, TikTok was announced to be the 7th most downloaded mobile app of the decade, from 2010 to 2019.” Today’s TikTok is an amalgam of the original TikTok, by the China tech company, ByteDance,... [...]

It is good to give thanks

In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng has been good. Everyone has had a year that had its ups and downs. That’s normal, but for most of us, we have avoided the perils of war, the hardships of famine, the blight of drought and the poverty that comes from financial meltdown. We don’t have everything we might want, but we are blessed... [...]

Are you productive when you are working at home?

Many of our readers know that their productivity (getting the work done as efficiently as possible) is an essential factor in their level of marketing success. Waste hour on one task and another one gets pushed off till the next day. If that happens often, blogs don’t get updated, ads don’t get written and sales suffer. Any tips and any technology that help us do our work well and quickly can lead to better productivity, better job satisfaction and better end results. This problem is faced even more vividly by people who work from home, as many of our readers do. All the normal office-related... [...]

What Vloggers Can Teach You About Video Marketing Success

Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen brand awareness, keep customers informed, and boost sales. Be authentic John Legere, CEO of T-Mobile, does a weekly vlog (“video blog”) on FaceBook live called #SlowCookerSunday where he chats, cooks, and shares recipes with his audience.... [...]