In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng […]
Archive for the ‘ Marketing Commentary ’ Category
Many of our readers know that their productivity (getting the work done as efficiently as possible) is an essential factor in their level of marketing success. Waste hour on one task and another one gets pushed off till the next day. If that happens often, blogs don’t get updated, ads don’t get written and sales […]
Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen […]
In the USA, today is known as Independence Day, remembering the struggles beginning in 1776 for freedom. Other countries have a similar celebrations of their own history and the foundation for their modern society. In the American case (perhaps others, too), the purpose and the mission of the struggle was well-defined in advance. They were […]
In our industry, there seem to be a lot of them. Just remember what Will Rogers said, “The quickest way to double your money is to fold it and put it in your back pocket.”
From the November 2018 edition of Reader’s Digest: Tired of boiling water every time you make pasta? Boil a few gallons at the beginning of the week and freeze it for later.
What do you get when you cross a joke with a rhetorical question?
The European Union has a directive requiring media companies such as Google, YouTube, and Facebook to avoid having materials with copyright protection on their sites without explicit permission from the copyright holder. Indeed, all websites are required to follow the same rule; it’s just that the major sites that allow the general public to post […]
Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop […]
I was up late last night writing the advertisement for the new video creation software, Create by Vidello. I was forgetting that I needed to wake up on time to go to my physical therapy appointment. In the end, when my Alexa alarm woke me up, I only had about 4 hours of sleep. When […]