In the USA, today is known as Independence Day, remembering the struggles beginning in 1776 for freedom. Other countries have a similar celebrations of their own history and the foundation for their modern society. In the American case (perhaps others, too), the purpose and the mission of the struggle was well-defined in advance. They were […]
Archive for the ‘ Marketing Commentary ’ Category
In our industry, there seem to be a lot of them. Just remember what Will Rogers said, “The quickest way to double your money is to fold it and put it in your back pocket.”
From the November 2018 edition of Reader’s Digest: Tired of boiling water every time you make pasta? Boil a few gallons at the beginning of the week and freeze it for later.
What do you get when you cross a joke with a rhetorical question?
The European Union has a directive requiring media companies such as Google, YouTube, and Facebook to avoid having materials with copyright protection on their sites without explicit permission from the copyright holder. Indeed, all websites are required to follow the same rule; it’s just that the major sites that allow the general public to post […]
Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop […]
I was up late last night writing the advertisement for the new video creation software, Create by Vidello. I was forgetting that I needed to wake up on time to go to my physical therapy appointment. In the end, when my Alexa alarm woke me up, I only had about 4 hours of sleep. When […]
Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes. “Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending: • The right message in […]
There are several Captcha engines available with technologies such as solving an equation, copying a character string or the one invented by Google, checking a checkbox. On the question and answer site, Quora, recently someone asked, “Why can’t bots check ‘I am not a robot’ checkboxes?” You have seen those boxes. We all have checked […]
We need: ► clicks, ► page views, ► bigger and more engaged mailing lists, ► sales. Of course we do, but is this all? What about ► a healthy life ► a positive relationship with our clients, ► a chance to have fun with families and friends, ► peace of mind, ► satisfaction, ► a […]