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Tuesday, August 11, 2020

Archive for the 'Content Optimization' Category

Improve your writing with free tools

I am frequently dismayed by the poor writing in the promotional emails I receive. There are a lot of grammar errors and misspellings. There are also sentences that don’t make sense.I have wondered if there would be a market for having sales pages, emails, etc. reviewed for good English prior to release. The errors I see reduce a reader’s confidence in the ability of a seller to deliver quality products, so cleaning up the English should pay for itself in improved sales.You may not have to hire someone to clean up your poor writing, though. There are tools that will improve your writing,... [...]

‘Content Marketing: How Copyblogger used content and a free paywall to grow its email list by 400%’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”.MarketingSherpa team says, “How do you build an email marketing list in a distrustful environment? This is the question that Brian Clark, Founder and CEO, Copyblogger, asked in his session at Email Summit 2014 in Las Vegas. “It’s harder and harder to sell free content in exchange for an email address because people are afraid of what you’re going to do with it, what you’re going to do in the sanctity of their email inbox,” he said. Copyblogger... [...]

‘Online Optimization: Testing value prop to grow your tribe’ – ‘MarketingExperiments’ Blog

John Tackett says, “I have a deep respect for the marketers at nonprofits.How they deliver appeal and exclusivity to donors, in some circumstances, can potentially make or break solvency.Consequentially, I would argue testing and optimizing value proposition for nonprofits is vital.In this MarketingExperiments Blog post, we’ll take a look at an experiment from a Web Optimization Summit 2014 presentation from featured speaker Tim Kachuriak, Chief Innovation and Optimization Officer, Next After, on “selling the intangible.”Before we begin, here are some background notes on the test.Background: The... [...]

‘Content Marketing: 6 forgotten strategies to execute now’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”.MarketingSherpa team says, “According to a Content Marketing Institute study, 93% of B2B marketers use content marketing, but only 42% believe they are effective at the channel. Furthermore, only 44% of B2B marketers have a documented strategy.Joe Pulizzi, Founder, Content Marketing Institute, took the stage at Lead Gen Summit 2013 to share the importance of content marketing and discussed six forgotten strategies that will help marketers improve their efforts in nurturing... [...]

‘How Much Should You Spend On Optimization? Calculate Your BUU’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “How Much Should You Spend On Optimization? Calculate Your BUU”.Brian Massey says, “Analytics platforms. Split testing software. User testing tools.This is starting to sound expensive. And it is.What if it were more expensive not to have these things in your online business? It might very well be.Your business may be one of the many that is hobbled by a “launch and hope” approach to digital marketing. Not every business will benefit from such tools, but yours may.How much will you benefit? How much does... [...]

‘Content Optimization: Reduce redundancy, improve relevance and increase engagement’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Content Optimization: Reduce redundancy, improve relevance and increase engagement”.MarketingSherpa team says, “When Diana Primeau, Director of Member, CNET, and her team viewed CNET’s newsletter portfolio they saw a successful program with strong performance metrics.However, at a deeper level, Primeau began to discover CNET’s extensive 26-newsletter program was not serving customers in the best way possible. Some newsletters were no longer relevant to the audience, some were redundant, and some included sections that didn’t... [...]