The marketing landscape has evolved rapidly this month. Staying informed isn’t just helpful, it’s essential for achieving your objectives and staying ahead of the competition. New platform updates, shifting consumer behaviors, and emerging tools are creating both challenges and opportunities that smart marketers are already capitalizing on.Semrush is hosting a webinar, ‘Marketing Countdown: 5 Industry Shakeups’ on Wednesday, September 33, 2025, at 12.00 pm ESD.Participate in this webinar to learn:The 5 most significant marketing developments from this monthCover... [...]

AI in marketing enables personalized customer experiences, predictive analytics, and data-driven decision-making for better campaign results. It automates repetitive tasks, optimizes targeting, and helps marketers deliver the right message at the right time.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘AI Will Replace These Jobs, But Marketing Isn’t One’.It covers the following:Marketing Challenges and Solutions Today... [...]

Data in content marketing helps brands understand audience behavior, refine strategies, and create highly targeted, relevant content that drives engagement. It enables informed decision-making, improves ROI, and ensures marketing efforts align with real customer needs.Content Marketing Institute is hosting a webinar, ‘Smarter Content, Smarter Data: Moving from Noise to Strategy’ on Wednesday, August 13, 2025, at 1.00 pm ETD.The CMI team says, “Marketers are under pressure to produce more, personalize everything, and stay ahead of constant change. In this fast-paced digital event,... [...]

Content Marketing Institute contributor Robert Rose has published an article answering the question, ‘Do Reach and Frequency Still Matter in Marketing?’.He says, “Just a few months ago, Cloudflare CEO Matthew Prince shared a statistic that should hit every marketer like a cold splash of water: In 2025, it takes 15 Google crawls to generate a single visitor, up from just 0.5 a decade ago.That’s a 30x drop in efficiency. Even worse, OpenAI scrapes roughly 1,500 pages for every one visitor it sends back.These stats signal two big bummers when it comes to the classic marketing... [...]

In 2025, content marketing is essential for standing out in an AI-driven, competitive digital landscape where personalized, value-rich content drives trust and conversions. It enables brands to connect authentically with audiences, adapt to evolving search trends, and maintain long-term relevance.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘5 Reasons Your Content Is Failing and How to Fix It’ featuring Scott Murray.It covers the following:Why Do Marketers... [...]

Claude is an AI chatbot developed by Anthropic, designed to provide safe, helpful, and conversational assistance. It excels at tasks like writing, summarizing, and reasoning while focusing on user safety and ethical AI principles.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How to Turn Claude Into a 6 Person Marketing Team’.It covers the following:Marketing Prompts for Immediate UseHubSpot Data Integration ProcessClaude... [...]

Building trust in marketing is crucial as it fosters customer confidence, encourages repeat business, and strengthens brand loyalty. Trust-driven marketing leads to higher engagement, better conversions, and long-term success.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Building Trust in a Changing World: How to Make a Lasting Impact’ featuring Alex Cattoni.It covers the following:About the Erosion of Consumer TrustThe New Buyer’s Journey and Mindset... [...]

Agentic AI refers to artificial intelligence systems capable of autonomous decision-making and goal-directed behavior without constant human input. These systems can plan, act, and adapt dynamically, enhancing productivity across various domains.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’.The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Dikshant Dave⁠⁠, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute... [...]

This is a reminder for the EMARKETER webinar to be held on August 7, 2025.In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before NovemberEMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025’ on Thursday, August 7, 2025, at 2.00 pm ET.The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s... [...]

Perplexity Comet is an advanced AI research assistant designed to deliver in-depth, real-time answers with citations from trusted sources. It enhances productivity by streamlining complex searches and summarizing vast information into clear, actionable insights.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Perplexity Comet: Testing the New AI Web Browser’.It covers the following:AI Integration: Your No-Fluff GuideMastering... [...]