Effective marketing campaigns are essential for building brand awareness, attracting new customers, and driving business growth. They communicate the right message to the right audience, creating lasting connections and measurable impact in a competitive market.Search Engine Journal is hosting a webinar, ‘Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations’ on Wednesday, November 12, 2025, at 12 pm ET.The... [...]

In 2026, Martech and Ad Tech are set to converge more deeply through AI-driven personalization, predictive analytics, and real-time data integration. Brands will focus on privacy-first strategies, immersive experiences, and automation to enhance consumer engagement across all digital touchpoints.EMARKETER has published a new report, ‘2026 Martech and Ad Tech Trends’.The EMARKETER team says, “Marketing workflows weren’t built for today’s pace. Data is trapped in silos. The growing role of AI in martech and ad tech brings new power—and more complexity—as... [...]

MarketingProfs is hosting a webinar, ‘Too Much Work, Not Enough Flow? Let AI Fix That’ on Thursday, October 30, 2025, at 11.00 am ET.The MarketingProfs team says, “Feeling like your team just can’t get it all done… and not sure if work demands will ever let up? You’ve heard AI is the solution to doing more with less. But on its own, AI can add complexity that doesn’t beat burnout.You need a framework that combines intelligent workflows with your human ingenuity and supports your team along the way. Join us for a new perspective on what AI can... [...]

This is a reminder for the MarketingProfs webinar on October 23, 2025.AI-first B2B marketing leverages artificial intelligence to automate decision-making, personalize customer journeys, and optimize campaign performance. It enables businesses to predict buyer intent, enhance lead quality, and achieve faster, data-driven growth.MarketingProfs is hosting a webinar, ’10 Tips for Becoming an AI-First B2B Marketer’ on Thursday, October 23, 2025, at 2.00 pm ET.The MarketingProfs team says, “Join Omnibound.ai Founder and CEO Al Lalani to discover 10 practical steps you can... [...]

Content Marketing Institute has published a new video, ‘Transform ‘Managing Up’ From Damage Control to Mutual Success’.The CMI team says, “‘Managing up’ has long been a matter of making your boss look good and rising along with them. However, as more marketers get fast-tracked to CMO roles without deep management experience, that tradition is falling apart. Subordinates are now left in the awkward position of mentoring their managers while still learning to navigate AI workflows and risk-averse cultures. To break this frustrating pattern,... [...]

AI-first B2B marketing leverages artificial intelligence to automate decision-making, personalize customer journeys, and optimize campaign performance. It enables businesses to predict buyer intent, enhance lead quality, and achieve faster, data-driven growth.MarketingProfs is hosting a webinar, ’10 Tips for Becoming an AI-First B2B Marketer’ on Thursday, October 23, 2025, at 2.00 pm ET.The MarketingProfs team says, “Join Omnibound.ai Founder and CEO Al Lalani to discover 10 practical steps you can take to evolve from an “AI-aware” marketer to an “AI-first”... [...]

Marketing strategies for 2026 will focus on AI-driven personalization, predictive analytics, and immersive experiences through AR and VR. Brands will prioritize authentic storytelling, sustainability, and data privacy to build lasting customer trust and loyalty.The latest ‘Exposure Ninja’ video is titled ‘Why CMOs Are Rewriting Their Marketing Strategies for 2026’.This video covers the following:Why we’re seeing a “two-tier development” among CMOs — and which group is already gaining competitive advantage... [...]

Email Marketing Automation is essential for saving time and maintaining consistent communication with audiences through personalized, timely messages. It helps businesses nurture leads, boost conversions, and strengthen customer relationships efficiently.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Email Marketing Automation That Moves People to Action’ featuring Jessica Best.It covers the following:What Are the Benefits of Using Email Marketing AutomationWhat... [...]

Affinity in marketing refers to building emotional connections between a brand and its audience based on shared values or interests. It helps foster brand loyalty, deeper engagement, and long-term customer relationships.Content Marketing Institute has published a new video, ‘The Dance of Affinity’.The CMI team says, “Brands have long measured success through “share of voice” — how loudly they can command attention on marketing’s crowded dance floors. But AI-generated content has exposed a problem with this metric: By tracking... [...]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Tips for Marketing Job Hunters’.The DMD team says, “On his conversation on the DMI podcast, Terry Payne shared three simple strategies to boost your chances of success in today’s competitive job market.1. Humanize your profile: Your LinkedIn profile is your shop window. Make sure it looks sharp. Include a strong intro, highlight your skills, and add testimonials. A polished profile encourages potential employers to “walk through the door.”2. Practice makes perfect: Don’t... [...]