Content Marketing Institute has published a new video, ‘An AI-Generated Travel Guide Disaster Brings Lesson in Ethical Content Creation’.The CMI team says, “Microsoft pulled the AI slot machine for an Ottawa travel guide. It spun out many articles, but none worse than the one recommending a food bank as a stop for vacationers. “This is a perfect example of how AI can generate text but be completely unaware of context. It’ll summarize and suggest things, but fundamentally, it doesn’t understand that a food bank isn’t an appropriate destination for... [...]

YouTube is a powerful platform for marketing, allowing brands to reach global audiences through engaging video content. It also offers creators and businesses opportunities to earn online through ads, sponsorships, and product promotions.Neil Patel has published a new video, ‘The YouTube Update That Changes Everything’.This video covers the following:Why the old sponsorship model was broken How Dynamic Ad Insertion changes everything for creators The new way brands can buy ads on YouTube (like TV) How to turn your YouTube channel into a media company Why... [...]

AI tools in marketing are essential for analyzing massive data sets, predicting consumer behavior, and personalizing campaigns at scale. They help marketers automate tasks, optimize content, and make data-driven decisions that improve ROI and customer engagement.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘AI Tools to Replace Your $10k+ Creative Agency’.The HubSpot... [...]

YouTube Ads drive strong brand awareness and engagement by combining visual storytelling with precise audience targeting. Their measurable impact helps businesses boost conversions, build credibility, and reach customers across all stages of the buying journey.Ahrefs has published a new video, ‘Do YouTube Ads Actually Work?’.This video covers the following:How to create an engaging YouTube ad using the PIC formulaThe real performance metrics from our campaign and how we performed better than 80% of other adsThe surprising results from our YouTube ads experimentA breakdown of... [...]

This is a reminder for the CMI webinar on October 8, 2025. B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content... [...]

Content Marketing Institute has published a new video, ‘What’s Your Brand’s Point of View (and Who Decides)?’.The CMI team says, “As businesses face increasing pressure to innovate, many are building “idea marketplaces” — systems for resurfacing and connecting ideas that dropped off their radar. While it’s true that promising ideas often get buried or ignored, the approach overlooks a fundamental organizational challenge: failure to clarify beliefs about its business, customers, or market. Robert Rose says this gap leaves marketers without a... [...]

Driving qualified leads with LinkedIn content requires sharing valuable, industry-focused insights that attract decision-makers. By combining thought leadership posts with strategic engagement and clear calls-to-action, brands can convert professional interest into genuine business opportunities.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Driving Qualified Leads With LinkedIn Content: A Proven Formula’ featuring Mandy McEwen.The SME team says, “Are you struggling to generate... [...]

Content Marketing Institute has published a new video, ‘How To Make Your Brand Unforgettable When It Matters Most’.The CMI team says, “Every brand’s biggest competitor is the same. No matter your industry, products, or services, your leading adversary is forgetfulness. “Most B2B marketers get beat by not being remembered because when the need hits,” says Anca Rhone, group strategy director at The Mx Group, in the Content Marketing Institute webinar, Be the Brand Buyers Remember: Using Category Entry Points to Drive Demand in B2B.”Content... [...]

Clicks serve as a key metric to gauge audience engagement, revealing how well marketing content attracts attention. However, true marketing performance lies in turning those clicks into meaningful actions like conversions, leads, and sales.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Do Clicks Really Matter?’.The DMD team says, “In this short excerpt from her recent conversation on the DMI podcast, Heather O’Shea shares her attitude towards clicks, and why she feels we attribute too much importance to marketing’s... [...]

Neil Patel has published a new video, ‘The YouTube Update No One Is Ready For’.He says, “YouTube just gave creators the power to turn every video they’ve ever made into recurring revenue — while finally giving brands measurable, TV-style ad performance. It’s called Dynamic Ad Insertion, and it’s about to turn creators into media moguls. In this video, I break down how this update rewrites the rules of online advertising, how creators can monetize their back catalogs like TV networks, and why brands can finally stop gambling on sponsorships and start... [...]