This is a reminder for the Adweek webinar on July 24, 2025.Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget.WHAT YOU’LL LEARN– Why CTV... [...]

YouTube’s evolution into the No. 1 streaming platform on TV screens in the U.S. and its growing dominance in short-form video via YouTube Shorts has unlocked massive opportunity for brands.Adweek is hosting a webinar, ‘Strategies For Maximizing YouTube Media Performance’ on Thursday, July 31, 2025, at 1.00 pm ET.The Adweek team says, “Join leaders from Pixability, Tate’s Bake Shop, and Ignited as they explore how brands and agencies are rethinking YouTube’s role in the media mix––how AI and third-party tech can help unlock better curation, stronger performance,... [...]

Neil Patel has published a new video, ‘How the Top 1% of Marketers Make Google Ads Profitable’.He says, “You’ll learn the invisible system that separates money-making marketers from the ones who just feed the machine. If you want to turn Google Ads from a slot machine into a growth engine, this is the video you can’t afford to miss.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top... [...]

Effective YouTube scripting enhances viewer engagement by delivering clear, structured, and compelling content. It helps maintain consistency, improves storytelling, and boosts audience retention and channel growth.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘YouTube Scripting Strategies That Sell: A Proven Model for Success’ featuring Salma Jafri.It covers the following: Why YouTube Video Scripting and Structure Matter for Sales SuccessWhat Metrics... [...]

Building scalable marketing ensures that your strategies can grow with your business, maximizing reach without proportionally increasing costs. It enables consistent brand messaging, efficient resource use, and long-term sustainability. Ask ChatGPTIn a marketing landscape shaped by economic pressure, evolving consumer behaviors, and tighter budgets, teams are being asked to deliver more, faster, with fewer resources.Adweek is hosting a webinar, ‘How To Build Scalable Marketing During Lean Times’ on Tuesday, July 29, 2025, at 1.00 pm ET.The Adweek team says, “Join experts... [...]

Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget.WHAT YOU’LL LEARN– Why CTV is outperforming social this holiday season– How to build... [...]

AI Search Optimisation leverages artificial intelligence to enhance how search engines interpret, rank, and display content. By using AI-driven insights, businesses can fine-tune their digital presence for greater visibility and relevance.Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience.The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation... [...]

Ahrefs has published a new video, ‘Their $800K Business Runs on Google. One Move Might Kill It’.The Ahrefs team says, “In this video, I break down how they grew their site in an ultra competitive niche, the future of their site Efficient App, and the dangers and risks that come with building and operating an online business that relies too heavily on platforms run by algorithms.What You’ll Learn:The hidden SEO strategy that exploded their growth — and could take them downThe secret that supercharged their SEO traffic overnightThe technical SEO strategy they’ve... [...]

The latest Ahrefs Podcast episode is titled ‘I Wrote 21 Blog Posts in 30 Minutes. And They’re Good’ featuring Eric Siu.This episode covers the following:What AI can realistically replace in a marketing team (and what it can’t — yet)Why the future of marketing might be one-click campaigns — and why that’s both exciting and terrifyingThe real quality bottleneck in AI content creation (spoiler: it’s not the AI)What happens when everyone starts using the same AI workflowsAnd whether AI-powered growth is actually sustainable.Ahrefs  [...]

This is a reminder for the CMI webinar on July 17, 2025.AI tools are revolutionizing the way content is created — but using them effectively (and responsibly) requires more than just a prompt.Content Marketing Institute is hosting a webinar, ‘AI Content Creation Best Practices: How to Leverage AI Without the Risk’ on Thursday, July 17, 2025, at 1.00 pm ETD.The CMI team says, “We’ll unpack the latest AI content creation best practices, including the importance of content guardrails and how to choose the right AI writing assistant for your team and optimize your content to... [...]