Neil Patel has published a new video, ‘The Google Update No One Is Ready For’.This video covers the following:Why ads in Google’s AI Mode will completely change how customers search and shop The difference between keyword targeting and conversation targeting — and why it matters How your brand profile now is your targeting strategy Why your Google Ads account is becoming an AI training system for your business The million-dollar question: will users actually click ads inside AI conversations? Exact steps to prepare your business before competitors adapt.Neil... [...]

AI is showing up in every part of marketing, from content creation and design to distribution and measurement. But most teams are still figuring out how to make it useful day to day.MarketingProfs is hosting a webinar, ‘How Marketing Teams Are Scaling Using AI + Video’ on Thursday, September 18, 2025, at 2.00 pm ET.The MarketingProfs team says, “Our expert panel includes:What separates teams seeing results from AI and how video is a critical to marketingHow AI is changing how marketers plan, build, and launch content that convertsWhere most marketers are getting... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘I Stole Microsoft CEO’s 4 Most Powerful AI Prompts’.It covers the following:Microsoft CEO’s Top AI PromptsProject Status and AI InsightsSchedule All Work in CalendarEnhanced Focus Through Late Hours.HubSpot [...]

AI transforms webinars by enabling personalized content, real-time language translation, and audience engagement through intelligent Q&A. It also provides analytics-driven insights to improve future sessions and boost overall impact.Content Marketing Institute is hosting a webinar, ‘5 Ways That AI Transforms Webinars’ on Wednesday, September 3, 2025, at 2.00 pm ED.The CMI team says, “Attend “5 Ways That AI Transforms Webinars” and learn how you can transform your webinars into powerful campaigns of actionable content, that drive pipeline far beyond a live event.You... [...]

Marketing psychology taps into human behavior, emotions, and decision-making patterns to influence consumer choices. By understanding triggers like trust, scarcity, and social proof, brands can design strategies that drive stronger engagement and sales.Ahrefs has published a new video, ‘I Made this Viral Billboard Using Marketing Psychology’.The Ahrefs team says, “What does it take to make an ad people can’t ignore? In this video, we try to answer that by building what we believe is the perfect billboard. It has nothing to do with design and everything to do with the six science-backed... [...]

Global marketing job trends show rising demand for professionals skilled in digital strategies, AI-driven insights, and cross-cultural communication. Companies are seeking marketers who can adapt to evolving technologies while driving brand growth in diverse global markets.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Global Marketing Job Trends’.This video covers the following:How AI is impacting entry-level, mid-level, and senior marketing roles The regions and industries driving growth in marketing jobs Salary trends across... [...]

AI is transforming SEO by enabling smarter keyword research, intent analysis, and personalized content optimization. It helps businesses adapt quickly to algorithm changes while delivering more relevant and engaging user experiences.Neil Patel has published a new video, ‘SEO is About to Get WILD (Thanks to Perplexity)’.This video covers the following:AI vs. Keywords: Stop chasing tactics machines no longer value. Quality Over Quantity: Why Perplexity traffic converts better than ChatGPT’s. Discovery Advantage: How to get surfaced before customers even search.... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Marketing is Broken – This is the Future of Conversions’.It covers the following:Decline in Website TrafficMarketing Shift in the AI EraDiversifying Channels Reduces Marketing Costs Optimism in Marketing’s Pain PhaseExpress Your Brand IdentityExploring New Branding OpportunitiesReal-Time Insights with AI IntegrationFuture of... [...]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Top Tips for Entrepreneurs’.The DMI team says, “In this short excerpt from his recent conversation on the DMI podcast, Faisal Laljee shares insights on co-founders, marketing budgets, and fundraising decisions.1. Create an entrepreneurial “prenup”2. Double your marketing budget 3. Not all money is good money”.Digital Marketing Institute [...]

Ahrefs has published a new video, ‘His Website Gets TONS of Traffic but Makes $500? How I’d Fix It’.The Ahrefs team says, ” In this video, we break down traffic, revenue and a potential fix for the site Just Flip a Coin: a free tool site pulling in over 300,000 visits per month but earning ~$500–$600. We uncover why this ultra-simple site is wildly under-monetized and reveals a full SEO and monetization strategy to unlock its true potential.You’ll learn:► Why putting all your traffic eggs in one basket is a recipe for disaster► How to find low-hanging keyword... [...]