Building trust in marketing is crucial as it fosters customer confidence, encourages repeat business, and strengthens brand loyalty. Trust-driven marketing leads to higher engagement, better conversions, and long-term success.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Building Trust in a Changing World: How to Make a Lasting Impact’ featuring Alex Cattoni.It covers the following:About the Erosion of Consumer TrustThe New Buyer’s Journey and Mindset... [...]

Agentic AI refers to artificial intelligence systems capable of autonomous decision-making and goal-directed behavior without constant human input. These systems can plan, act, and adapt dynamically, enhancing productivity across various domains.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’.The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Dikshant Dave⁠⁠, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute... [...]

This is a reminder for the EMARKETER webinar to be held on August 7, 2025.In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before NovemberEMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025’ on Thursday, August 7, 2025, at 2.00 pm ET.The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s... [...]

Perplexity Comet is an advanced AI research assistant designed to deliver in-depth, real-time answers with citations from trusted sources. It enhances productivity by streamlining complex searches and summarizing vast information into clear, actionable insights.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Perplexity Comet: Testing the New AI Web Browser’.It covers the following:AI Integration: Your No-Fluff GuideMastering... [...]

Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape.EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 7, 2025, at 2.00 pm ET.The EMARKETER team says, “As retail media networks’ growth momentum is slowing, advertisers face increasing budget scrutiny, and non-retail challengers are staking a claim on the space.Amid this mounting complexity, brands, solution... [...]

Wix has published ‘How to start a blog in 10 steps: a beginner’s guide’.Rebecca Strehlow says, “If you’re wondering how to create a blog, you’ve come to the right place. As a blogger myself, I can tell you it’s a rewarding way to hone your writing skills, explore new ideas and build an online presence that revolves around your passions and expertise. You’ll get the chance to inspire, educate and entertain your readers—and as your blog grows, you can even start making money and turn it into a full-time job or use it to start a business.In other words, blogging... [...]

ChatGPT Agents are AI-powered assistants that can perform tasks autonomously, from answering queries to managing workflows. They combine reasoning, memory, and tool use to deliver personalized, goal-driven support.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘ChatGPT Agents Are Finally Here – But Do They Actually Work?’.It covers the following:Live Demo: ChatGPT in MarketingReverse Engineering Ideal Customer... [...]

In the AI Search era, a well-structured website serves as your authoritative source for machines and users alike. It enhances visibility, credibility, and discoverability across AI-powered platforms and search interfaces.Content Marketing Institute is hosting a webinar, ‘Your Website Matters More Than Ever: How to Thrive in the Age of AI Search’ on Thursday, August 14, 2025, at 1.00 pm ETD.The CMI team says, “AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the... [...]

Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale.Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person... [...]

Reviews play a crucial role in online marketing by building trust and influencing potential buyers’ decisions. Positive feedback enhances brand credibility, while negative reviews offer opportunities for improvement and customer engagement. Ask ChatGPTMOZ contributor Jonathan Berthold has published an article answering the question, ‘Are Reviews Shaping What LLMs Say About My Local Business?’.He says, “If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone... [...]