As digital marketing dimensions change and grow, we need to explore newer opportunities to make our fortune in the marketing domain. Search Engine Journal’s John Lincoln has shared eight changes that can help marketers to improve paid media marketing in 2021. He says, “Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought. 1. Getting Passing Ads to Convert Passing ads are a growing sector of the paid media... [...]