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Friday, June 5, 2020

Archive for the 'Amazon' Category

Amazon sees 39% growth in sales, Q2 2018

In the second quarter of 2018, Amazon’s net sales increased by 38%. The company has reported $52.9 billion in sales. The company’s net income has reached $2.5 billion in the quarter. CNBC’s Eugene Kim says, “Amazon’s net income saw a whopping twelve-fold increase from the year-ago period, to a record $2.5 billion, marking the third consecutive quarter of surpassing $1 billion in profits. Amazon’s quarterly profit topped the $1 billion threshold for the first time in the fourth quarter of 2017”. Commenting on Amazon’s Q2 results, AdWeek’s Lisa... [...]

Achieve success on Amazon by busting these three myths

E-commerce requires you to continuously innovate your strategies and keep your customers satisfied. Amazon as we see it leads the e-commerce domain all over. The new e-commerce brands and marketers have certain myths that keep them away from achieving e-commerce success. Marketing Land columnist Andrew Waber has shared three such myths. Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

Three myths that hinder your performance on Amazon

Amazon is the hub for every e-commerce business for getting more sales online and getting established as a brand. To succeed on Amazon what you need to do is learn from the successful businesses and adopt their tactics. Marketing Land columnist Andrew Waber has shared three myths that prevail among the marketers which they should stop believing. Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

Achieve success on Amazon with these strategies

Entrepreneur contributor David Meltzer has shared three branding secrets that can help retailers achieve e-commerce success on Amazon. Meltzer says, “What is important to consumers today? They value visibility, quality, trust, credibility and customer experience. Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner. Without branding, companies selling products... [...]

Amazon may soon launch new ad tools [report]

Bloomberg’s Spencer Soper and Mark Bergen have reported that Amazon may soon come out with advertising tools that will compete with Google. According to Marketing Land, Amazon’s advertising business grew 60 percent in 2017 to $1.7 billion. Soper and Bergen say, “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA. The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow shoppers... [...]

Tips to increase Amazon profit margin

Amazon is growing and with it the sellers are also having bright chances to boost their sales and get more profits. There are several ways marketers can continue to boost their sales but when it comes to growing profits, it is a challenge. Forbes contributor Kiri Masters has shared three ways to help marketers increase their Amazon profit margins. Masters says, “While Amazon has become a significant sales channel for many brands, the growing multitude of selling and fulfillment fees narrow profit margins, making Amazon more and more costly as a sales channel. Fortunately, many brands have... [...]

Azon Fat Cats: Let Amazon FBA sell your product #ad

Recent studies have shown Amazon accounts for 43% of all online sales. With this market dominance, it seems that anyone who is able to launch their product on Amazon has a surefire path towards success. If you have a physical product for sale (which might be videos, books or any other product), Fulfillment by Amazon (FBA) is worth looking into. It lets you store your products in Amazon’s fulfillment centers. Amazon does all the work of getting your products to buyers. They pick, pack, ship, and provide customer service (if ever anything goes wrong) for these products. All you do is create... [...]

Amazon’s Alexa may feature ads in 2018

CNBC has reported that Amazon is planning to accept advertisements for the Alexa in 2018. As per the report, the company is in talks with with P&G, Clorox and others. Lauren Hirsch says, “With Alexa’s clout anticipated to rise, brands are worried about being left out of the voice-shopping platform entirely. Advertisers and brands are particularly focused on search placement on Alexa because shoppers are more likely to select a top result on a voice assistant than they are on the web, where it’s easy to scroll down or ignore written suggestions. Amazon has hinted in the past... [...]

Amazon achieved 55% share in Black Friday sales

According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday. Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com was fourth on Thanksgiving and fifth on Black Friday, with Kohls.com fifth on Turkey Day and fourth the following day. Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion... [...]

How Amazon is using Twitch for influencer marketing

Twitch is a live streaming video platform owned by Twitch Interactive. It is a subsidiary of Amazon.com. Econsultancy columnist Patricio Robles has published an article on how Amazon is using Twitch for influencer marketing. Robles says, “Currently, Twitch has over 100m monthly visitors and claims to reach more than half of all millennial males in the U.S. More than 2m of its 10m daily active users actually broadcast their own streams and nearly half of Twitch users consume more than 20 hours of content on the service weekly. Put simply, even though Twitch is niche, it boasts a ton of highly-engaged... [...]