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Saturday, December 3, 2022

Archive for the 'Amazon' Category

Things to know about Amazon advertising

Today we have multiple ways to reach our prospects and convert them. When it comes to advertising, again there are several platforms. One such proven system is Amazon advertising which allows you to promote your products on the Amazon network. The Marketing Insider contributor Michael Cohen has shared an article highlighting the worth of Amazon ads. Cohen says, “Amazon is ubiquitous, having become the comparison-shopping engine of choice for consumers. It is the world’s most valuable brand, according to Kantar, and was cited by... [...]

Amazon special for businesses in United Kingdom #ad

Amazon UK is seeking businesses that don’t already have a business account at Amazon. And they are offering businesses like yours a significant discount on your first purchase in your new account. If you don’t have a business account, you can open one at no cost and then take advantage of this sale. Sale ends 16 February. Open an Amazon UK Business Account  [...]

Cyber Monday was Amazon’s single biggest shopping day

Amazon has announced that this Cyber Monday was the company’s single biggest shopping day in its history. According to Amazon, customers from the whole world ordered more than 18 million toys and 13 million fashion items (combining on Black Friday and Cyber Monday). Jeff Wilke, CEO Worldwide Consumer at Amazon says, “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season. With curated gift guides, convenient shopping experiences, incredible product... [...]

Everything you need to know about Amazon’s ad business

Along with the e-commerce, Amazon has also entered the online advertising segment and it is getting positive results. The company’s ad revenue has been growing consistently. Recode contributor Jason Del Rey has shared an article describing the company’s ad performance and other things we should know. Rey says, “Amazon’s ad business, for all its glitz and hype, does not come without significant risk: Namely, that an over-reliance on ads will ruin the Amazon shopping experience. As my colleague Rani Molla chronicled recently, the top of search result pages on Amazon are... [...]

‘Ramp Up Your Amazon Ad Game: 5 tips for success’ Webinar August 23

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on... [...]

‘Ramp Up Your Amazon Ad Game: 5 tips for success’ Webinar August 23

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on... [...]

Amazon sees 39% growth in sales, Q2 2018

In the second quarter of 2018, Amazon’s net sales increased by 38%. The company has reported $52.9 billion in sales. The company’s net income has reached $2.5 billion in the quarter. CNBC’s Eugene Kim says, “Amazon’s net income saw a whopping twelve-fold increase from the year-ago period, to a record $2.5 billion, marking the third consecutive quarter of surpassing $1 billion in profits. Amazon’s quarterly profit topped the $1 billion threshold for the first time in the fourth quarter of 2017”. Commenting on Amazon’s Q2 results, AdWeek’s... [...]

Achieve success on Amazon by busting these three myths

E-commerce requires you to continuously innovate your strategies and keep your customers satisfied. Amazon as we see it leads the e-commerce domain all over. The new e-commerce brands and marketers have certain myths that keep them away from achieving e-commerce success. Marketing Land columnist Andrew Waber has shared three such myths. Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

Three myths that hinder your performance on Amazon

Amazon is the hub for every e-commerce business for getting more sales online and getting established as a brand. To succeed on Amazon what you need to do is learn from the successful businesses and adopt their tactics. Marketing Land columnist Andrew Waber has shared three myths that prevail among the marketers which they should stop believing. Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

Achieve success on Amazon with these strategies

Entrepreneur contributor David Meltzer has shared three branding secrets that can help retailers achieve e-commerce success on Amazon. Meltzer says, “What is important to consumers today? They value visibility, quality, trust, credibility and customer experience. Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner. Without branding,... [...]