The Ins and Outs of Amazon Advertising [Podcast]
Amazon Advertising, launched in 2018, is a search advertising solution for Amazon vendors. It is similar to pay-per-click ads on Google. Here, sellers only pay when shoppers click on ads.
With a carefully designed advertisements you can make more sales on Amazon.
MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘The Ins and Outs of Amazon Advertising (And Why You Should Try It)’ featuring Timothy Seward.
Gorgone says, “E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The more obvious use case for Amazon advertising is to drive sales directly on Amazon.com; but, considering the size of Amazon’s user base, e-commerce, B2C, and B2B marketers alike can also use the system’s targeting to reach their buyers.
To help marketers take advantage of the opportunity Amazon advertising presents, I invited Timothy Seward, author of the Ultimate Guide to Amazon Advertising, to Marketing Smarts. Timothyfounded the agency ROI Revolution in 2002 and has an extensive technical, marketing, and retail background. He’s spoken at more than 70 industry, e-commerce, and Amazon-focused events, and he is a guest lecturer at North Carolina State University’s College of Management”.
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