Amazon Advertising, launched in 2018, is a search advertising solution for Amazon vendors. It is similar to pay-per-click ads on Google. Here, sellers only pay when shoppers click on ads.

With a carefully designed advertisements you can make more sales on Amazon.

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘The Ins and Outs of Amazon Advertising (And Why You Should Try It)’ featuring Timothy Seward.

Gorgone says, “E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The more obvious use case for Amazon advertising is to drive sales directly on Amazon.com; but, considering the size of Amazon’s user base, e-commerce, B2C, and B2B marketers alike can also use the system’s targeting to reach their buyers. 

To help marketers take advantage of the opportunity Amazon advertising presents, I invited Timothy Seward, author of the Ultimate Guide to Amazon Advertising, to Marketing Smarts. Timothyfounded the agency ROI Revolution in 2002 and has an extensive technical, marketing, and retail background. He’s spoken at more than 70 industry, e-commerce, and Amazon-focused events, and he is a guest lecturer at North Carolina State University’s College of Management”.

The Ins and Outs of Amazon Advertising (And Why You Should Try It)

MarketingProfs


You May Also Like These Topics...

Five Things to Know in a Core Web Vitals Audit [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Things to Know in a Core Web Vitals Audit’ featuring Jan Willems Bobbink. In this episode, Jan shares five key elements to improve your Core Web Vitals, including: The difference between specific segments Comparing different page templates Understanding the difference between […]

Sharing is caring

10 SEO Myths Busted

SEO is the backbone of any business today. A well-thought SEO strategy can help you get more and more traffic and win more customers. Semrush contributor Brian Moseley has published an article on SEO myths that prevail around. He says, “Two separate websites are not very likely to react exactly the same to a change. […]

Sharing is caring

Four Content Marketing Tips for Demand Generation

Your content can be vital in attracting new prospects and converting them into customers. With the right insights, you can convert your content into a lead magnet. Content Marketing Institute contributor Jodi Harris has published an article featuring four tips to generate more demand. She says, “What content should marketers create today for B2B buyers? […]

Sharing is caring

Seven Strategies to Prioritize New Content Ideas

Content prioritization is how we determine what pieces of content to develop and publish first based on gaps on our site. Portent contributor Hailey Thompson has published an article featuring seven ways to prioritize new content ideas and improve search visibility. She says, “The following methods for content prioritization create a framework you can follow […]

Sharing is caring
Sharing is caring