GIFs are quite more engaging than static images. They get 167% more click-throughs than tweets with static images, and the engagement rate for a post with a GIF increases 20%.Social Media Examiner contributor Anna Sonnenberg has published an article on creating and using GIFs in your Twitter marketing.She says, “On Twitter, most videos are designed not to loop. They autoplay once before stopping, requiring users to replay them manually. In contrast, GIFs loop automatically. This aspect gives them a mesmerizing quality that has a way of getting users’ attention. When you really want to... [...]

Neil Patel has published a new video ‘5 Free Tools that Will Help You Rank #1 on Google’ featuring some useful tools to help you improve Google rankings.He says, “Five free tools that’ll help you rank number one on Google. When I started out in the SEO industry, everything was manual. But luckily for you, you don’t have to go through the same pain as me. There are five tools that’ll help you rank number one.”Neil Patel’s Blog [...]

You need a strong social media marketing strategy to reach the target audience and promote your business.Social Media Examiner contributor Anna Sonnenberg has published an article featuring a social media marketing checklist for 2022.She says, “In this article, you’ll get a multi-point social media marketing checklist for developing and executing a plan that works in 2022.#1: How to Plan a Social Media StrategyTo get the value you expect from social media marketing, your business needs a strategy.What Is a Social Media Strategy?A social media strategy is the framework your team uses... [...]

Post Covid-19, the economic conditions around the world are challenging for everyone. In such circumstances, we need to change the way marketing works.Exposure Ninja’s Tim Cameron has published an article highlighting the risks of reducing digital marketing in a recession.He says, “Do you reduce your marketing and hope sales keep on coming?Or, do you increase your marketing budget, hope that sales increase, and use that revenue to pay for the marketing?But, what if the sales don’t come?By the end of this blog post, I’ll have hopefully shown you enough convincing evidence that... [...]

Guest posting or blogging is a proven content marketing strategy that helps you promote your products or services on others’ websites.Tim Cameron has published a video ‘Why 99% of GUEST POSTING doesn’t work’ explaining how to make this process rewarding.He says, “Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility.It also gets your content published on the sort of websites your audience is already reading and is a great way to get your brand out there.Learn how to give your guest posts the best chance of... [...]

An SEO brief is a document that helps everyone involved with writing content understand what the purpose of the content is and what sorts of things should be included.Search Engine Journal is hosting a webinar ‘How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition’ on Wednesday, June 22, 2022, at 2.00 pm ET.The SEJ team says, “Attend our webinar to learn how to create a well-coordinated brief that will seamlessly connect your teams, elevate your content program, and outperform your competitors.You’ll learn how to craft an ideal content brief that helps... [...]

The physical world may be returning but digital events are here to stay. But digital engagement is not one-size fits all. Different audiences and event types require different types of experiences.Content Marketing Institute is hosting a webinar ‘How to Create Events for Every Audience’ on Wednesday, June 22, 2022, at 2.00 pm ET.The CMI team says, “Attend “How to Create Events for Every Audience” and learn tips and best practices for building customized event experiences for every unique need, from large conferences to networking events, to small virtual roundtables and... [...]

Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions.Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET.The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of... [...]

IMPACT has published ‘The Inbound Marketer’s Guide to Search Engine Optimization’ about outranking your competitors and driving more traffic, leads, and sales with this comprehensive SEO guide.The IMPACT team says, “This guide is for businesses looking to drive more traffic to their website and use that reach to improve sales and increase revenue. Not only will it help you learn the basics of SEO and how to write search-friendly content, but it will also teach you a way to accomplish growth by targeting better-fit prospects who are more educated and ready to buy.By overviewing... [...]

Influencer Intelligence has released a new report ‘What is the ROI on Influencer Marketing?’.With the evolution of the influencer marketing industry continuing at a rapid rate,  calculating the ROI and value of influencer-led activities is an ongoing challenge. This whitepaper aims to equip marketers with knowledge and insight to measure campaigns confidently and understand the data available to create meaningful benchmarks, that can be applied to improve campaign strategy going forward.What is the ROI on Influencer Marketing?Influencer Intelligence [...]