Podcast publishing is a great way to reach more and more people online and promote your business and services. To attract more listeners, you need to publish quality podcasts. Copyblogger contributor Toby Lyles has shared 10 easy tips to improve podcast audio quality. She says, “How do you accomplish that? How do you improve audio quality? Here are 10 tips that will help you produce the “welcome mat” experience. 1. Value your listeners Podcasts and blogs are similar. In the same way that good website design helps attract and keep blog readers, quality audio attracts and keeps listeners... [...]

Quality content can help you attract more customers and close more sales. What you also need apart from content is – consistency. Digital Marketing Institute has published ‘The Beginner’s Guide to Evergreen Content’. The DMI team says, “Here are some specific tips for writing evergreen content: Choose the right keywords. We briefly mentioned already that longtail keywords may be best. Even the most lasting evergreen piece isn’t worth much if people aren’t searching for that topic, so do your keyword research. Optimize for SEO. Once you have your keywords (one per... [...]

Email marketing is the process of sending commercial messages to people using email. It is one of the most used marketing tactics. To achieve email marketing success, you need a list. HubSpot contributor Andy Pitre has shared 39 simple ways to grow your email list. He says, “If you’re not working on building your email list already, or you’ve run out of ideas on how to do so, here are 39 simple ways to grow your email list. Please note that, with these methods, it’s essential to allow people to opt-in to receiving additional emails from your company, as some may not be interested. 39... [...]

Digital marketing has changed the way things are promoted and sold. It has created a smooth between the sellers and their buyers. Business 2 Community contributor Bjorn Radde has shared five useful facts about the digital marketing impact. He says, “There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity born of the current situation,... [...]

Jason Fulton and Seun Ogundele are releasing Flix at 9:00 EDT today. This new tool lets you monetize any video of your own, or from YouTube, or from DailyMotion. The Flix platform lets you upload any videos you have or videos it finds for you on YouTube or DailyMotion, placing them on its own proprietary platform. Then you can place ads in the videos just as YouTube does on its site. But these are your own ads, not ads chosen by YouTube, and they contain your affiliate links or sign-up links, not the links of a big chain store. That’s a major difference compared with placing a video on YouTube.... [...]

Social Media Examiner has published a new video ‘Instagram Growth With Organic Content: A Comprehensive Guide’ to help you achieve Instagram marketing success. The SME team says, “Want to grow your Instagram reach and exposure? Wondering what to post? Learn how to grow your Instagram account without ads by watching this in-depth guide from Instagram expert Jenn Herman. Learn what types of posts to use in the Instagram feed and Instagram Stories, and how to format and structure your posts for better organic reach and active engagement. You’ll also get tips for using color, calls... [...]

Content Marketing Institute has published a new video ‘Why Optimize Content’ highlighting the importance of optimizing your content. The CMI team says, “People have been optimizing content to be discoverable and useful for thousands of years. In this segment of Marketing Makers, Robert Rose explains why content optimization now needs to consider so much more than search engines – and the challenges to getting it right”. Content Marketing Institute  [...]

When it comes to marketing and promotions, paid search and PPC marketing are chosen by most businesses. While using these two marketing types, it’s important to regularly revisit your paid search strategy to improve campaign performance. Search Engine Journal contributor Lisa Raehsler has shared 10 paid search & PPC planning best practices. She says, “Here are 10 PPC best practices to help you adjust and plan for the months ahead. 1. Budget Review & Optimization Some advertisers get stuck in a rut and forget to review and reevaluate the distribution of their paid media budgets. To... [...]

Effective marketing strategy is the backbone of any business. It helps you set and achieve your sales and promotional goals. Entrepreneur magazine contributor R.L. Adams has shared 10 useful marketing strategies to boost your business. He says, “There are 10 go-to strategies you can use to market any business online. 1. Use social media. You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting... [...]

Mathematician Alan Turing invented the now-famous Turing test for artificial intelligence in 1950. The essence of the test is to compare the content created by a human with the content created by software. If you can’t tell the difference, the software is said to possess artificial intelligence. The software development team led by Joshua Zamora has released Creaite, which he says has artifical intelligence, although in a limited “domain”. You see, Turing was looking at the AI problem in a general way, but Zamora doesn’t claim to have created a solution for general AI.... [...]