Managing SEO on your own is a big challenge and you need to keep observing the search engine algorithm changes to cope with the current trends.To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an eight-point checklist for debugging technical SEO problems.Dominic says, “Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing.These problems can’t be solved with a little bit of keyword research and... [...]

Copyblogger and Digital Commerce Institute are hosting a webinar on ‘How To Create A High-Converting One-To-Many Marketing Channel To Sell Your Services’ on Tuesday, June 26 at p.00 am PDT.The Copyblogger team says, “In this live workshop, webinar expert Tim Paige will join Copyblogger’s Sonia Simone to talk about how to use “one-to-many” channels to sell … without getting awkward or using high-pressure sales techniques.Tim will walk us through how to decide on a high-value topic, and structure the session so it’s an effective sales tool and relationship-builder.... [...]

Human psychology is an eminent element in the marketing process. Rightly targeting your customers is very important to make them buy your products.Entrepreneur contributor John Rampton has shared ten psychological triggers that can hep your improve your website’s sales.Rampton says, “Here are 10 psychological tricks you can implement and test to boost your website sales and bottom line.1. Make onboarding and shipping look free.Consumers get anchored to the initial price they see. This means if you want to charge the user for shipping or onboarding, you should include that cost... [...]

Facebook advertising is seen as one of the most cost-effective marketing tactic and an easy way to reach out larger audiences. Rightly created and targeted Facebook ads can make your ROI grow.Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance.Tariq says, “Here are the steps to quickly make Facebook ads work for your business:Do your research.You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual... [...]

ReadWrite columnist Frank Landman has shared an eight-step guide to creating a sales funnel that can help marketers make more profit.Landman says, “Your sales funnel is what allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is in the customer journey. This, in turn, allows you to market relevant offers and messages to customers based on where they are.For instance, when a lead is still in the research phase, you can market to them with information to help them make the decision... [...]

Innovation is the key to entrepreneurial success. Continuous improvement in the marketing and branding process can help marketers get better results in terms of improved sales.Business 2 Community contributor Jaime Nacach has shared seven digital marketing strategies that can help you get better results.Nacach says, “I want to show you some of the proven digital marketing strategies that will bring real results this year.1. Integrate On Demand video into the customer journeyIt’s seemingly hard to gain people’s attention today with the traditional written content. No matter the social... [...]

An effectively written copy plays a pivotal role in helping your small business grow beyond boundaries. It enables you to rightly justify the need for your products and services.Business 2 Community columnist Matt Brennan has shared six strategies that can help your small business grow.Brennan says, “Below are some of the best copywriting strategies to accomplish that. They can help with website content, blogs, landing pages and more. The next time you are looking to draw people into your website, make sure you consider these.6 of The Best Copywriting Strategies for Small Businesses to... [...]

Email marketing is one of the most successful promotional tactics. With a well-planned email marketing strategy, marketers can win at the marketing game.HubSpot columnist Matthew Scott has shared four email templates that helped generated HubSpot generate $100,000 in 30 days.Scott says, “Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships.But we had limited time AND money. So we had to come up with a different... [...]

Forbes contributor John Hall has shared five marketing trends to watch in 2019.Hall says, “At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when... [...]

In email marketing subscriber engagement is the ultimate goal as it helps you to initiate a sale. With right email segmentation you can target the right results.Entrepreneur contributor Susan Gunelius has shared nine email segmentation techniques that can help you improve your email engagement ratio.Gunelius says, “There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits). In most cases, segmenting based on behaviors yields the best... [...]