The Black Friday and Cyber Monday rush is over in the US and different agencies will reveal the sales figures for the days. Adweek columnist Lauren Johnson has shared five statistics that summarize the Cyber Monday and Black Friday sales.Johnson says, “Today you can buy a 12-pack of coconut water for $18, down from the usual price of $28, on Amazon. Best Buy is promoting a 43-inch Toshiba TV for $200, priced $150 cheaper than the regular price. As consumers scour retailers’ websites and stores for the best holiday deals, here are five digital stats that stand out about how consumers... [...]

Adweek’s Sami Main has shared a study explaining how Food52, an independent publishing site, used email to handle Thanksgiving and Cyber weekend this holiday season.Main says, “Most emails, especially those including marketing messaging, had backup plans in case sales weren’t hitting their goals; editorial franchises and creative imagery shoots had been planned in advance to provide both fresh content and much-needed advice; and, with the help of online services like Google Drive’s products and Slack’s messaging service, the company was ready to enjoy the holiday, be there for... [...]

Econsultancy columnist Kestrel Lee has shared eight singles day insights for Asian marketers targeting the 2018 singles day.Lee says, “Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017.By now you may know that Alibaba’s 2017 Singles Day global merchandise value (GMV) exceeded $25.3 billion, compared to $18 billion in 2016.But there were eight key takeaways for Asian brands…1. Alibaba’s Singles Day Festival is still going strong2017 Singles Day saw a total... [...]

An effective copy plays an important role in your marketing weather it is an ad or a testimonial. An effectively crafted copy helps you to convert more prospects into clients.Copyblogger columnist Stefanie Flaxman has published an article sharing thirty tips to write an effective copy.Flaxman says, “I’m bringing this up today because I’m happy to pay it forward, if you will, and share a list of Copyblogger’s top 30 tips that help you become an in-demand freelance writer.1. Start with the basicsThe overhead to work as a freelance writer in the digital space is quite small compared... [...]

Publishing case studies is one of the best ways to prove the effectiveness of your products and services since they are considered as an authentic piece of content. Also the real testimonials and the examples make the cases reliable.MOZ columnist Kerry Jones has published a short guide to writing marketing case studies that convert.Jones says, “Assuming anyone who reads the Moz Blog is performing some type of marketing function, I’m zeroing in on how to write a compelling marketing case study that differentiates your service offering and pulls prospects down the sales funnel. However,... [...]

Digital Marketing Depot is hosting a webinar on ‘CX in the Age of Social Media’ on Tuesday, November 28 at 1.00 pm EDT. The webinar will focus on using social media to deliver great customer service.The DMD team says, “Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touchpoints, leverage evolving social customer service tools and platforms to deliver long-term value, and act on real-time customer insights... [...]

Lead generation is one of the key elements that needs to be performed well in a business. And innovation is the key that can help you remain consistent at lead generation and nurturing.Forbes contributor Abdullahi Muhammed has shared 55 ways to help marketers generate more leads.Muhammed says, “Marketing your freelance business can be a challenge. Sure, you hear about the most effective strategies, but they all require a financial investment to start. You’re just trying to land clients, not market a 7-figure business.Luckily, there are a lot of ways you can find leads for your freelance... [...]

Quality content leads to good SEO rankings. Apart from making your content rich, you also need to make it fit into the search engine norms so that your sites rank well.Forbes contributor Brian Sutter has shared six things regarding content marketing that a new SEO research has revealed.Sutter says, “Search engine optimization and content marketing share an awful lot of territory. It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO. Or about how there is no SEO without content.That’s all true, too. Which is why so many content... [...]

The Revenue Driven Marketing helps marketers relate the performance of their sales activities on the revenue they could generate. According to LinkedIn, revenue-driven marketing creates ROI justification of it’s activities and thus a greater say in budgets, spending, and direction.Forbes contributor Billee Howard has published an interview with Microsoft’s Shira Levy Barkan. The interview is focused on revenue-driven marketing.Billee says, “For my latest piece in this series, I had the privilege of speaking with Shira Levy Barkan, a citizen of startup nation Israel, a global... [...]

There were plenty of deals projected by the retailers on this Black Friday. Many of them applied new tactics to get better results. Econsultancy has shared seven email strategies used by 10 retailers on Black Friday.Nikki Gilliland says, “Checking your email on Black Friday is like coming back to work after two weeks off.When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black... [...]