The Revenue Driven Marketing helps marketers relate the performance of their sales activities on the revenue they could generate. According to LinkedIn, revenue-driven marketing creates ROI justification of it’s activities and thus a greater say in budgets, spending, and direction.Forbes contributor Billee Howard has published an interview with Microsoft’s Shira Levy Barkan. The interview is focused on revenue-driven marketing.Billee says, “For my latest piece in this series, I had the privilege of speaking with Shira Levy Barkan, a citizen of startup nation Israel, a global... [...]