How Can I Turn Low-Converting Traffic Into High-Value Sessions? [Answered]
Search Engine Journal has published an article answering the question ‘How Can I Turn Low-Converting Traffic Into High-Value Sessions?’. Kevin Gibbons says, “Before answering your question, I think it’s valuable to take a step back and think about your approach to running your site – and what your goals are. People often get lots of low-quality traffic for the following kinds of reasons: They’re attracting the wrong kinds of people. They’re using paid ads ineffectively. The content on the site gets clicks, but doesn’t solve visitors’ needs. The site is confusing,... [...]