Effective use of social media platforms can help you achieve better marketing performance. When it comes to content marketing, social media is a proven publishing platform.Content Marketing Institute contributor Ann Gynn has shared the best ways to use social media in content marketing.She says, “More than half the world’s population (58.4%) uses social media. And, on any given day, people spend an average of two hours and 27 minutes on the platforms, according to research by Global WebIndex referenced by Smart Insights.Build your brandIt’s important to recognize social media as... [...]

Content Marketing Institute is hosting a webinar ‘The Real Reason Social Media Hasn’t Worked Yet and the First Step to Fix it’ on Thursday, August 18, 2022.The SBZ team says, “During the FREE 2 hour workshop, we’ll work together so you can go from frustrated to empowered… even if using video or posting Reels is BRAND NEW to you.JOIN TO DISCOVER…11+ money producing activities every business owner should use to make regular sales with social media (without complicated apps or expensive tactics)The crucial decision to make if you want to ensure efforts pay off and... [...]

Social media offers a plethora of opportunities to its users. When it comes to marketing, there is a huge potential.Watch HubSpot’s new video ‘How To Make Money on Social Media’ to learn how to make money using social media platforms.The HubSpot team says, “In this video we’re sharing 5 different ways that you can make money on social media! Some ways involve being in front of the camera and some you can do all from your phone. Make sure to let us know in the comments if you’ll be trying any of these out!”HubSpot  [...]

Sue B. Zimmerman is hosting a free workshop ‘The Real Reason Social Media Hasn’t Worked Yet and the First Step to Fix it’ on Tuesday, June 7.She says, “During the FREE 2 hour workshop, we’ll work together so you can go from frustrated to empowered… even if using video or posting Reels is BRAND NEW to you.JOIN TO DISCOVER…11+ money producing activities every business owner should use to make regular sales with social media (without complicated apps or expensive tactics)The crucial decision to make if you want to ensure efforts pay off and jumpstart long term business... [...]

Social media platforms help you grow your online reach and get more followers. You can also attempt to convert these followers into email subscribers.AWeber contributor Pam Neely has published an article featuring tips from 10 marketing experts on how you can grow your email list with social media.She says, “Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?We say they can amplify each other. Big time. And so do ten of the top social media experts.We reached out to each of these influencers because... [...]

It is important to receive more and more traffic to your website, as it helps you get the leads that can be converted into customers.Content Marketing Institute contributor Madison Tierney has shared nine useful tips to help you drive more web traffic from social media.She says, “How can you reap the web traffic benefit and more? Here are nine ways to help.1. Optimize your social profilesWhen people look to understand more about your brand, they turn to your profile or bio section. It should quickly communicate your brand value proposition while establishing your tone and style.The... [...]

Even though we’re halfway through 2019, many businesses are still looking for the right strategy to get ahead of the competition and reach more customers. Over the past few months (even years), digital marketing has shown no signs of stopping or slowing down. In addition to businesses that are run completely online, offline businesses are seeing the value of adding a presence online, both to drive traffic to their brick and mortar store and to make online sales to supplement their offline income.Here are the top three digital marketing trends in 2019 so far. Whether your business is entirely... [...]

It could be on a business account, but more likely it’s on your personal social media account that you say something dumb. You may make a racist remark; criticize a friend in intemperate language, or take a political position that infuriates a big portion of your readers.The best defense if not doing it, of course. But if you don’t realize the dangers, you may act without thinking.Parents are starting to warn their teens and even younger children of these dangers. Future prospects for college admissions and jobs may be harmed by careless social media use. But the problem will be... [...]

Guy Kawasaki has something to say to all marketers about productivity, effectiveness and authenticity in our use of social media. On May 13th, Hubspot.com posted his explanation of how he uses social media. Now he has made that article available in a MS Word file, and he has given us permission to make it available to you. You can download it here:Guy Kawasaki on How He uses Social MediaThis originally appeared in the HubSpot.com article here:HubSpot Article by Guy Kawasaki [...]

Google is looking more and more to social interaction as a measure of a site’s value. WP Social SEO Booster is the first Social SEO plugin built to integrate with ALL the current Social SEO entities from Facebook, Google, Schema.org, and Twitter and integrated them all into your WordPress blog. In addition, it integrates with the top WordPress SEO plugins: Yoast’s WordPress SEO and the All in One SEO Plugin.WP Social SEO Booster is designed to:• use Custom and Automated Open Graph features from Facebook, which enhances your SEO• Use all Open Graph elements. Plus, it links... [...]