Effective use of social media platforms can help you achieve better marketing performance. When it comes to content marketing, social media is a proven publishing platform.

Content Marketing Institute contributor Ann Gynn has shared the best ways to use social media in content marketing.

She says, “More than half the world’s population (58.4%) uses social media. And, on any given day, people spend an average of two hours and 27 minutes on the platforms, according to research by Global WebIndex referenced by Smart Insights.

Build your brand

It’s important to recognize social media as the brand-building tool it is rather than regard it solely as a revenue-generating channel.

It can be both, but not recognizing the relationship-building power leads many companies to understaff and underinvest in it. That leads to tepid results, which leads to less investment, and so on. Setting KPIs appropriately and using the networks properly can help. – Jacqueline Baxter, senior digital strategist, DX, Sitecore.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

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