MOZ team says, “Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.In today’s Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns”.A Step-by-Step Process for Discovering and Prioritizing the Best KeywordsMOZ  [...]

Purna Virji says, “Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful things that can come from it.But first, here’s a question for you.If you wanted to find out who Microsoft’s current CEO is, what would you search for if….a) You were on your computer and typed in your search phrase?ORb) You were talking into your phone using a digital personal assistant such as Siri or Cortana?If you’re like the vast majority... [...]

Garrett Mehrguth says, “Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI.A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns.After much testing, here are some of my favorites that every small business should have in their tool box. [Editor’s Note: Each of the tools listed here has a free version.]1. Answer The PublicAnswer The Public’s... [...]

Dan Shure says, “Marketers: Add podcast promotion to your skill setSure. This post is for podcasters.Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I’ll be reading and replying to all of them).But even if you never plan on having your own podcast, this post is for you, too! I see the marketing of podcasts will being an important addition to any marketer’s skill set in 2016 and beyond.So below, we’ll examine iTunes ranking factors, lay out promotional strategies... [...]

Rand Fishkin says, “A year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we’ve never comprehensively tried to serve. The pitch took effort and cajoling (the actual, internal pitch deck is available here), but eventually received approval, with one big challenge… We had to do it with a team already dedicated to the maintenance and development of our rankings collections and research tools. This project wouldn’t get additional staffing — we had to find a way to build it with only the... [...]

Larry Kim says, “Last month we discussed why organic CTR is kind of a big deal. I believe that click-through rate is tremendously valuable and that achieving above-average CTRs can lead to better rankings, particularly on long tail queries.Hacking Your Way to 5x Higher Organic Click-Through RatesBut even if you don’t believe click-through rate can impact rankings, optimizing for a higher CTR still means you’re optimizing toward the goal of attracting more clicks. More clicks means more traffic and higher conversion rates — because if you can make people more worked up about... [...]

Sergey Stefoglo says, “WordPress is the most popular content management system (CMS) in the world. There’s a good chance you’ll need to optimize or work on a website that uses WordPress, if you haven’t already! Whether you’re a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with WordPress is a smart move.When I started out in SEO, I worked with local businesses that hired smaller firms to design or develop their sites. Naturally, most people gravitated towards WordPress as their CMS of choice: it was easy to customize, even... [...]

MOZ team says, “Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives”.8 Old School SEO Practices That Are No Longer EffectiveMOZ [...]

Kenia says, “The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019.Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US.Looking at these stats, it’s clear that video will continue to be a critical element of successful digital marketing strategies for the foreseeable future. As YouTube and Facebook jostle... [...]

Adam Feldstein says, “Just a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we’re a quarter of the way through the year, I wanted to share some of the progress we’ve made and offer a glimpse into other great SEO features we’ll be working on over the next three months.Want to learn more about Moz Pro?Campaign rankings leveled upWe overhauled Moz Pro’s rankings architecture, dramatically improving response times and unlocking all kinds of new features. For the full scoop on the core release, check... [...]