‘Facebook vs Youtube: Which Side of the Video Battle Should You Join?’ – MOZ
Kenia says, “The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019.
Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US.
Looking at these stats, it’s clear that video will continue to be a critical element of successful digital marketing strategies for the foreseeable future. As YouTube and Facebook jostle to be top dog in online video, our team of digital marketing scientists at Wolfgang Digital naturally wanted to run an experiment to determine which platform delivers the best value when promoting video content and, importantly, how much quality watched time you get for your investment on each advertising platform”.
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