‘Facebook vs Youtube: Which Side of the Video Battle Should You Join?’ – MOZ
Kenia says, “The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019.
Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US.
Looking at these stats, it’s clear that video will continue to be a critical element of successful digital marketing strategies for the foreseeable future. As YouTube and Facebook jostle to be top dog in online video, our team of digital marketing scientists at Wolfgang Digital naturally wanted to run an experiment to determine which platform delivers the best value when promoting video content and, importantly, how much quality watched time you get for your investment on each advertising platform”.
Search Engine Journal has published a six-step guide to expanding your organic search reach and engaging your traffic using Facebook lookalike audiences. Gary Henderson says, “The steps may seem a bit much, especially if you’re new to organic growth. But don’t worry; this blog will break it down for you. Step 1: Perform Keyword Research […]
Adweek’s webinar ‘Bring Your Customer Into Clearer Focus: A New Approach to Data Sharing’ is available on demand now. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, a TransUnion company, and Adrian Bolosan, industry principal at Snowflake, as they discuss how you can enhance and maintain a […]
A social media content strategy is a plan that contains all the ins and outs of how you’ll use content to grow your brand and reach your goals on social media platforms. Search Engine Journal contributor Julia McCoy has published an article featuring seven steps on building your social media content strategy. She says, “Without […]
The product life cycle refers to the six stages a product goes through during its existence, starting from development all the way to decline. HubSpot contributor Rebecca Riserbato has published an article featuring the six stages of the product life cycle. She says, “In the marketing industry, the typical depiction of the product life cycle […]
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