Gregg Schwartz says, “Whatever you think of his politics, President Donald Trump has been great for comedy. Saturday Night Live is having a revival of popularity as its hard-hitting satire and perfectly casted actors — like Melissa McCarthy’s hilarious portrayal of White House spokesman Sean Spicer and Alec Baldwin as Trump — speaks to the country’s latest concerns about the various chaos and insanity emerging from Trump’s administration.What can other content creators and marketers learn from SNL’s recent resurgence of Trump-related success?Seize upon key issues and... [...]

The Entrepreneur team is hosting a webinar on ‘Best Tips for Customer Care Over Social Media’ on Friday, April 7, 2017 from 12 p.m. to 1 p.m. ET.Entrepreneur team says, “Just a few short years ago you could expect a customer to give you a call or send an email if they had a question, problem or some other type customer-service issue.But the channels with which customers communicate with brands aren’t the same as they used to be.To find out how to provide top-notch customer care over social media, don’t miss this free webinar, Customer Care Strategies Using Social Media,... [...]

Entrepreneur team says, “A surprisingly small percentage of domestic producers export their wares. Your marketing goal is to convince the huge remainder that they can increase profits by exporting — with your guidance — to specific target countries. You can accomplish this with emails to their websites, making connections through networking and via social media and by making follow-up phone calls to anyone who responds.If you’re starting with imports, don’t ignore the following information; you’ll work in basically the same manner.Your first step, before you initiate... [...]

Calvin Wayman says, “Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media platforms is partly responsible for this change, as these platforms are optimized for creating and sharing videos.Now, it’s up to content creators to deliver quality ad content that can be consumed in this new age of video marketing.However, many brands and influencers aren’t prepared for the incoming wave of video... [...]

Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network.However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that:– LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ.– 65 percent of companies surveyed said they had acquired a B2B customer through the platform... [...]

Natalie O’Grady says, “You know your business needs to be on social media, but are your efforts contributing to sales?Eighty-six percent of marketers believe that social media is important for their business, and U.S. spending on social media marketing is expected to top $17 billion per year by 2019. Yet only 3.4 percent of business leaders report that social media contributes very highly to their organization’s performance.Social media’s impact on a business needs to be measured in order to prove — and improve upon — its ROI. But though delving into social analytics... [...]

Jonathan Long says, “Grab your phone and look at the last few text messages you sent and received. I’m willing to bet there were some emojis used.They are quickly entering the world of marketing — email subject lines are now full of emojis, and you can even order from Domino’s by simply texting them the pizza emoji.Soon, it won’t just be trendy to use emojis in your marketing — it will be essential. While I’ve used them with some success in email marketing campaigns, I wanted to see what tips other business owners had regarding how to effectively use emojis.I sent out... [...]

Will Caldwell says, “In today’s world of online marketing, having a company blog is key. Blogs may sound old-school, but without one, you’ll be leaving a lot of traffic out of the picture. The fact of the matter is that a blog can help your company can engage with its customers in an interesting way by providing valuable insight into your product or market.The most traditional reason companies have their own blog is to express their opinion. Now, with the rise in content marketing, companies use their blogs to compete for traffic. Marketers take a long-tail keyword approach, meaning... [...]

Kristen Gramigna says, “Gift cards can be a simple way to increase sales, attract new customers and deepen relationships with existing ones. Here’s a look at how you can use gift cards as part of your marketing strategy.1. Compete with national brands. The gift card market now accounts for more than $129 billion in consumer spending, according to insight and technology company CEB. Once considered a last resort for gift-givers who couldn’t find an appropriate item, gift cards are now the most popular form of gift, and the one most requested by gift recipients, according to the experts... [...]

Steve Young says, “When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more.But you as already know, there are different types of influencers. Micro-influencers are influencers with less than a million followers. These followers can be on social media, write blogs, are on YouTube, etc. The bottom line is: Are these followers loyal and engaging?To determine... [...]