In today’s busy schedules and competitive environment, it is difficult to get people to open and read your emails. Content Marketing Institute contributor Ann Gynn has shared some useful tips to help you write emails that get opened and read. She says, “Tips one to eight come from Nancy Harhut, chief creative officer HBT Marketing, who gives her best advice for getting your emails noticed and believed. The last three tips (nine to 11) contain advice specific to emails newsletters and come courtesy of Dennis Shiao and Ashley Guttuso. Dennis, founder of Attention Retention, created and... [...]

MOZ has published the latest video episode of Whiteboard Friday. The video titled ‘5 Simple Tips for SEO + Email Marketing Flywheels’ features Cyrus Shepard. The MOZ team says, “If you haven’t been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of these strategies over and over again, so that each becomes bigger and more powerful the more you do it.” MOZ  [...]

Email is one of the most trusted marketing tools. Effective email marketing helps you stay close to your audience and inform them about your products and services. Search Engine Lan team has shared 10 reasons why email is more important than ever. The SEL team says, “Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll... [...]

A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own. HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns. The HubSpot team says, “In this video, we’re covering 6 great email marketing campaigns. Don’t just take our word for it, these were chosen by the experts! Keeping your customers engaged via email can be a bit tricky but with these 6 different campaign ideas, you’ll be... [...]

MarketingProfs is hosting a webinar ‘How to Use a Board Game Strategy to Win in Email Marketing’ on Thursday, May 13, 2021. The MarketingProfs team says, “For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn’t have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you’ll be on the path to an email winning streak. How do we get around this problem? The answer might surprise you. By employing some board game strategies from childhood, you can navigate... [...]

An effective subject line plays a crucial role in getting your emails opened. By using action verbs and persuasive vocabulary, you can ignite the subscribers to open your emails and take the desired action. AWeber contributor Sean Tinney has published an article highlighting some useful tips to help you wite great email subject lines. Tinney says, “Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit to opening email based on the... [...]

Email is one of the most trusted marketing tools. It remains at the heart of marketing when it comes to building trust with your prospects. Industry Dive has published a new white paper ‘The Two Must-Have Pillars of Email Marketing for Retail Brands’. The ID team says, “The simple truth is that email works. Even with a host of newer marketing techniques available to retailers, email remains a tried-and-true marketing strategy and a proven revenue generator. But it takes more than clever copy and creative. If your campaign never hits your target shopper’s inbox, it will be a... [...]

Email marketing plays an important role in the growth of your business. It has been one of the most trusted marketing tactics. Marketing Land contributor Rodric Bradford has shared 10 ways to help you improve your email marketing campaigns. Bradford says, “With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind. “Email marketing should address how you can make [the recipient’s] life better today, even if... [...]

A warm subscription confirmation email can help you to create a greater impact on your new subscribers. AWeber contributor Sean Tinney has shared some useful tips on writing impactful confirmation and welcome emails. Tinney says, “Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers and can improve engagement for future emails. But to make them successful, there are two things you need to do: create an automated email series and write compelling confirmation and welcome emails. What to Include in Your Automated Confirmation... [...]

LinkedIn marketing enables you to reach and target a professional audience. By choosing right promotional tools, you can improve your marketing performance on LinkedIn network. Social Medea Examiner has published a new video ‘Retargeting Tools & Email Marketing’ featuring Jeff Sieh and Grace Duffy to help you learn about the LinkedIn retargeting tools. The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore new LinkedIn remarketing tools for advertisers with special guest, AJ Wilcox. We will also cover how marketers... [...]