HubSpot has published an article answering the question, ‘Should Trending News Disrupt Your Content Plans?’.Ann Gynn says, “News and trends can disrupt any marketer’s editorial calendar.People take to the streets to protest the government. A tornado rips through a region. Pecorino Romano cheese faces a national recall.“Dilly-dallying” gets replaced by “67.” #NoughtiesNostalgia moves aside for  #2026IsTheNew2016.” Even if your brand doesn’t feel the... [...]

In an age flooded with AI-generated “slop,” standout video content is built on original insight, lived experience, and a clear point of view that machines can’t fake. Focus on human storytelling, sharp editing, and audience-first value to create videos that feel authentic, memorable, and worth sharing.MOZ has published a new video, ‘How To Create Content That Stands Out From AI Slop’ featuring Mark Williams-Cook.The MOZ team says, “In this video, Mark Williams-Cook explains what constitutes quality content as generative AI takes over our feeds. He identifies... [...]

Dana DiTomaso of Analytics Playbook has published a new video ‘How to Know If People Actually Read Your Content’.She says, “In this video, I’ll show you:Why page views and engagement rate can’t answer the “did they read it?” questionHow content consumption measurement combines dwell time + scroll depthThe four behavior types that help you diagnose WHY content isn’t being readHow to set this up on your own site (WordPress plugin – if you use WordPress – and GTM containers included)”.Analytics Playbook [...]

Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.It covers the following:What Can Emotional Targeting Do for MarketersStep 1:... [...]

Original content is essential for building credibility, standing out from competitors, and engaging audiences with fresh perspectives. It boosts SEO performance, fosters trust, and positions a brand as a unique voice in its industry.Content Marketing Institute contributor Ann Gynn has published an article featuring five ways to let your audience know that you content is original.She says, “Let’s explore five signals that show the reader, viewer, or listener that your brand is committed to originating the work, not leaving it to AI or a curation of others’ content.1.... [...]

In 2025, content marketing is essential for standing out in an AI-driven, competitive digital landscape where personalized, value-rich content drives trust and conversions. It enables brands to connect authentically with audiences, adapt to evolving search trends, and maintain long-term relevance.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘5 Reasons Your Content Is Failing and How to Fix It’ featuring Scott Murray.It covers the following:Why Do Marketers... [...]

In 2025, content marketing success hinges on hyper-personalization and authentic storytelling that resonates with niche audiences. Brands that leverage AI-driven insights to deliver timely, relevant content are leading the digital conversation.Lisa Gately, Principal Analyst at Forrester has published an article featuring useful advice on improving content marketing in 2025.She says, “To stand out in this environment, you’ve got to produce content that gets recognized and reused by the tools your buyers rely on. Here’s what that looks like in practice:Write for reasoning, not just... [...]

Content Marketing Institute has published a new e-book ‘How 6 Leading Brands Use Content To Win Audiences’.Jodi Harris says, “If you work in content marketing, you’ve experienced the “battle of the brains.”Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the buzz, saying: “OK, hotshot. Where do we start?”When at a loss for actionable inspiration, exploring highly successful campaigns from other brands can push your brain in new directions. The valuable... [...]

Search Engine Journal VIP contributor Kevin Indig has published an article explainng the types of content that works well in LLMs.He says, “My correlation analysis shows that none of the classic SEO metrics have strong relationships with citations. LLMs have light preferences: Perplexity and in AIOs weigh word and sentence count higher. ChatGPT weighs domain rating and Flesch Score.💡Takeaway: Classic SEO metrics don’t matter nearly as much for AI chatbot mentions and citations. The best thing you can do for content optimization is to aim for depth, comprehensiveness, and readability... [...]

Content marketing in 2025 focuses on AI-driven personalization, interactive content, and immersive experiences. Brands must prioritize authenticity, SEO optimization, and multi-channel strategies to stay competitive.Content Marketing Institute has published a new video ‘7 Laws for the Next Era of Content Marketing’.The CMI team says, “Content marketing has reached another pivotal point in its evolution. Forget educating stakeholders and building audiences from scratch — to thrive in today’s landscape, brands must take a sharper, more strategic, and more ruthless approach.... [...]