B2B content marketing focuses on educating and informing decision-makers through valuable, insight-driven content that addresses complex business challenges. By building authority and trust across longer sales cycles, it supports lead nurturing, relationship building, and informed purchasing decisions.Neil Patel has published a new guide, ‘The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore’.He says, “B2B buyers don’t make quick decisions. They loop in teammates, check with finance, compare options, and delay until they’re confident.... [...]

B2B content marketing focuses on creating and distributing valuable content to engage and convert business audiences. It builds trust, showcases expertise, and drives decision-making within professional networks.Content Marketing Institute contributor Stephanie Stahl has published an article featuring the future outlook for b2b content marketing benchmarks, budgets, and trends.She says, “Tell me something, marketers. Are you satisfied with the state of B2B content marketing?According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing... [...]

Useful B2B content provides actionable insights, solves industry-specific challenges, and empowers decision-makers with valuable information to enhance their business strategies. It aims to educate, inspire, and establish trust, ultimately driving engagement and fostering long-term relationships with the target audience.Search Engine Land contributor Becky Simms has published an article featuring five tips to make your B2B content more human.She says, “I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. When you... [...]

B2B content marketing is a strategy for creating and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies.Influencer Marketing Hub has published ‘The Ultimate Guide to B2B Content Marketing Strategy’.Geri Mileva says, “Welcome to the world of B2B content marketing in 2024, where change is constant. Content strategies are vital for businesses, but it’s crucial to understand that content is not static or a one-and-done entity. It is a living, breathing document that demands perpetual evolution and adaptation to cater... [...]

B2B content marketing is the process of creating and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies.Ahrefs contributor Ryan Law has published an article featuring five useful strategies to strengthen you b2b content marketing.He says, “I interviewed experienced B2B content marketers to find out exactly how they solve these problems through their content. I talked to:Eliana Cameira, Content Marketing Manager at Persefoni, a carbon accounting platformMark Rogers, Director of Content Marketing at Freshpaint, a healthcare... [...]

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales.IMPACT’s Ramona Sukhraj has published an article featuring 15 B2B content marketing examples .She says, “If you’re just getting started with B2B content marketing, it’s helpful to look at some of the best in the business to learn how to implement the tactics well. At IMPACT, I’ve been doing this for more than a decade and seen hundreds of other companies rise to the occasion... [...]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs.Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET.The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022.A few key stats that we’ll be discussing:67% of content marketers said their team was asked to do more with the... [...]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs.Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET.The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022.A few key stats that we’ll be discussing:67% of content marketers said their team was asked to do more with the... [...]

B2B (business-2-business) content marketing refers to the  creation and promotion of content that appeals to businesses that are your target customers.Ahrefs contributor Si Quan Ong has published an article highlighting seven successful examples of B2B content marketing.Quan Ong says, “In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.Shopify’s Free ToolsAhrefs’ BlogSlidebean’s YouTube ChannelMeetEdgar’s Podcast StrategyFirst Round — The ReviewKinsta’s BlogYouGov’s BlogShopify... [...]