Search Engine Journal has published a new guide, ‘Social Media Planner: How To Plan Your Content’. Jason Hennessey says, “Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at once. Where you choose to show up online should be based on where your target customers spend most of their... [...]
Archive for the 'Social Media Marketing' Category
An Instagram content strategy ensures consistent, engaging, and brand-aligned posts that resonate with your target audience. It helps maximize reach, drive engagement, and achieve marketing goals through planned visuals and storytelling. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Instagram Content Strategy: Attracting Quality Leads and Sales’ featuring Elizabeth Marberry. The SME team says, “Posting consistently but not seeing business results... [...]
A YouTube channel can be a powerful tool for small businesses to showcase products, share expertise, and build trust with potential customers. Consistent, engaging video content helps boost brand visibility and drive organic growth. The latest ‘HubSpot Marketing’ video is titled ‘How to Start a YouTube Channel for Your Small Business’. It covers the following: Why most small businesses fail on YouTube (and how to avoid their mistakes) 7-step channel setup process that converts visitors into leads How to create content that builds trust and drives sales The 4-part framework... [...]
AutoBuzz AI can revolutionize your social media strategy and see real results? It is the first AI-powered social engagement tool designed to automate comments on Instagram, YouTube, Twitter, and Facebook. Whether you’re a beginner or a seasoned marketer, this tool is your ticket to growing followers, driving traffic, and boosting sales effortlessly. Imagine having AI generate comments on trending posts that are relevant and perfectly aligned with your brand’s voice. AutoBuzz AI works seamlessly across multiple platforms, transforming your online presence while you focus on other tasks—... [...]
LinkedIn is a powerful platform for business growth, enabling brands to build authority, connect with industry professionals, and generate leads. By sharing valuable content and engaging with a targeted audience, businesses can enhance visibility and trust. The latest ‘HubSpot Marketing’ video is titled ‘How To Grow Your Small Business On LinkedIn in 2025’. It covers the following: Why native video content gets 20x more shares (and how to start today) How to optimize your LinkedIn profile as a conversion machine The engagement tactics that actually boost your reach My... [...]
Optimizing social media image sizes ensures your visuals appear crisp and correctly formatted across platforms. Each platform has specific size requirements, so using the right dimensions boosts engagement and maintains brand consistency. HubSpot contributor Stephanie Trovato has published an article featuring social media image sizes (2025 update) for every platform. She says, “Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize that each platform plays by its own rules — and they change often. I spent way too much time... [...]
Facebook Pixel is a powerful analytics tool that tracks user interactions on your website, helping optimize ad performance and retarget audiences. It enables data-driven marketing by measuring conversions and understanding customer behavior across devices. The latest ‘HubSpot Marketing’ video is titled ‘Increase Revenue By Setting Up Facebook Pixel the RIGHT Way’. It covers the following: Why you’re burning money without tracking What is Meta Pixel? Setup steps (Business Manager + Website prep) How To Create & Install Facebook Pixel Configuring events... [...]
Using social media as a customer service tool allows businesses to respond quickly to queries, complaints, and feedback in real time. It enhances customer satisfaction, builds trust, and publicly showcases brand responsiveness. Search Engine Journal has published a new guide, ‘Social Media As A Customer Service Tool: Trends And Best Practices’. Chelsea Alves says, “In this post, we’ll explore how social media can be used as a strategic lever for building lasting customer relationships and how your business can implement social-first strategies that elevate both service and reputation. The... [...]
Maximizing Instagram growth requires a strategic mix of engaging content, consistent posting, and active community interaction. Leveraging reels, hashtags, and collaborations can significantly boost reach and follower engagement. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Maximize Your Instagram Growth: Getting More of The Right Followers’ featuring Lucas O’Keefe. The SME team says, “Struggling to grow your Instagram following with people... [...]
Maximizing Instagram growth in 2025 requires a strategic mix of consistent branding, authentic engagement, and data-driven content. Leveraging Reels, influencer collaborations, and interactive features like polls and Q&As boosts visibility and follower retention. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Maximize Your Instagram Growth: Getting More of The Right Followers’. The SME team says, “Struggling to grow your Instagram following with... [...]