Search Engine Land has published ‘An SEO guide to nofollow, UGC and sponsored links’. Ludwig Makhyan says, “Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated content (UGC) links. Nofollow links. Using these attributes properly gives you greater control over how search engines identify and categorize... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Six Things That SEOs Need to Know About Growth Planning’ featuring Ken Marshall. The Rank Ranger team says, “What has growth planning got to do with SEO? And what can SEOs learn from growth planning? That’s what we’re discussing today with a man who’s been battling Google and helping brands grow through sustainable SEO and content strategies for the last seven years. He’s founded several of his own businesses and is currently chief growth officer and managing partner at RevenueZen. A... [...]

With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy? Search Engine Journal is hosting a webinar ‘Is Content The King In Modern SEO?’ on Wednesday, May 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times. You’ll learn: The role of content in modern SEO. Content strategies that used to work and now don’t. The different types of... [...]

Keyword research is an important step when it comes to SEO. Through keyword research process can help you to choose the best keywords for your content. HubSpot has published a new video ‘Keyword Research Step-by-Step: Best Strategies to Rank #1 (2023)’ highlighting useful keyword research steps. The HubSpot team says, “Looking to improve your organic traffic and rank higher on Google? Keyword research is the key. In this video, we’ll show you some incredible research tools that will help efficiently find the right keywords to dominate your niche.” HubSpot  [...]

MOZ has published a new Whiteboard Friday video ‘How to Create 8 Million SEO Test Ideas Using ChatGPT’ featuring Will Critchlow. The MOZ team says, “As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through ChatGPT.” MOZ  [...]

This is a reminder for the SEJ webinar to be held on May 10, 2023.  Search Engine Journal is hosting a webinar ‘3 Steps To Building A Winning Holistic Search Strategy’ on Wednesday, May 10, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence. Leave this live session with a better understanding of: What it means to develop a cohesive search strategy. The roles of the channels and how they can complement each other. Key factors... [...]

Semrush contributor Marcus Tober has published an article on ‘The State of Search 2023’. He says, “We calculated the total traffic trend in 2022 based on the top 100,000 domains in the US from the Semrush .Trends Rank and Traffic Analytics (Clickstream data). On average, these websites received about 140 billion visits per month and, with the mid-year recession in mind, the traffic trend appeared to follow economic activity in 2022. There was a slight decline in the middle of 2022, and a recovery by the end of the year. The Search traffic trend of the same domains followed a similar... [...]

Oncrawl has published two new e-books titled ‘International SEO: Part 1’ and ‘International SEO: Part 2’. In collaboration with 18 SEO experts, the Oncrawl team has written a two-volume, detailed guide to elaborating and implementing an international SEO strategy. In this first volume, we will look at how to create a good strategy including the key steps to conducting market research and using hreflang annotations. The Oncrawl team says, “In the first volume of our e-book, we focused on the key steps to creating and putting into action your international SEO strategy.... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Newsjacking for Link Building in Three Easy Steps’ featuring Jo O’Reilly. The Rank Ranger team says, “How do you use newsjacking for link building? That’s what we’re discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O’Reilly. In this episode, Jo O’Reilly shares three steps for SEO newsjacking, including: Get ahead... [...]

Keywords are an essential element when it comes to forming a strong SEO strategy. By prioritizing them wisely, you can improve SEO performance. Search Engine Land contributor Zoe Ashbridge has published an article featuring useful tips to prioritize SEO keywords. She says, “When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords... [...]