It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Search Engine Land is hosting a webinar ‘Build Authority and Dominate Organic Search Like A Boss’ on Thursday, July 20, 2023. The SEL team says, “Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based... [...]
Archive for the 'Search Engine Marketing' Category
This is a reminder for the SEJ webinar to be held on June 21, 2023. Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize... [...]
Neil Patel has published a new video ’10 Marketing Hacks To Get More Traffic and Build Your Personal Brand’ sharing useful marketing strategies. He says, “In today’s competitive digital landscape, standing out from the crowd and establishing a strong personal brand is essential for success. One of the key factors in achieving this is driving traffic to your platforms and gaining exposure. To help you achieve these goals, here are some effective marketing hacks to get more traffic and build your personal brand.” Neil Patel’s Blog [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘How TikTok Is Reading Your Mind’ featuring Lidia Infante. The MOZ team says, “Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok’s algorithm in this new Whiteboard Friday episode with Lidia Infante!” MOZ [...]
A 301 redirect is an HTTP status code that redirects users (and search engines) from one page to another. It indicates that a page has moved permanently. Ahrefs contributor Patrick Stox has published an article answering the question ‘Is It OK to Remove 301 Redirects After a Year?’. He says, “I removed redirects to these pages on January 30, 2023: https://ahrefs.com/blog/content-syndication/ https://ahrefs.com/blog/structured-data/ https://ahrefs.com/blog/keyword-search-volume/ https://ahrefs.com/blog/what-is-https/ These posts were chosen because they had older posts redirected... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Steps to Survive a Website Migration’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “What makes standout content in 2023? That’s what we’re talking about today with a man who helps companies find and retain better, higher-paying clients who don’t gobble up their time like Pacman. He and his wife, Lindsay, are authors of the best-selling book Content Fortress, and he’s also the director of Jammy Digital, an award-winning content marketing agency for businesses... [...]
Neil Patel has published a new video ‘SEO Hacks You Need to Start Doing Today’ featuring useful SEO strategies. He says, “In the vast digital landscape, search engine optimization (SEO) plays a crucial role in ensuring the visibility and success of your website. With millions of websites competing for attention, it’s essential to employ effective SEO strategies to stand out from the crowd. While SEO can be a complex and ever-evolving field, there are some practical hacks you can implement today to boost your website’s rankings and drive organic traffic.” Neil... [...]
Digital Marketing Institute has published a new video ‘Google: The Future of Search and Content’. The DMI team says, “Looking to see how marketing professionals are actually using AI in their daily life? Listen in to @WillFrancis and @DannyRichman about what’s new in how AI is affecting marketing – this week they have a good look at Google’s planned AI integration.” Digital Marketing Institute [...]
Meta description tags inform and interest users with a short, relevant summary of what a particular page is about. Search Engine Land contributor Sam Hollingsworth has published an article featuring nine tips on writing a meta description that gets clicks. He says, “Below are nine tips to ensure you’re giving each webpage the best possible meta description and that users needing your content will click on your result, thanks to the summary you provided. 1. Make sure every page has a unique meta description (and title tag and URL) Just like no website should have multiple pages of duplicate... [...]
To achieve SEO success, you need a strong plan that paves the way for rewarding SEO campaigns. Search Engine Land contributor Andrew Holland has published an article featuring four steps to build a strategic SEO process. He says, “All good SEO stems from using a process. Here’s one you can steal: Ideation Strategy Implementation Success Let’s break this down. Step 1: Ideation Ideation is the fun part of any SEO strategy because it’s ideas without friction. There is no such thing as a bad idea in ideation, and it’s now that you play around with the site, its competitors... [...]