Kristen Dunleavy says, “Did you know that 91 percent of B2B marketers and 86 percent of B2C marketers are usingcontent marketing? Everybody and their mom, dad, aunt and cat are creating content. So how do you make yours stand out? We thought Marcus Sheridan, author of The Sales Lion blog and highly sought after public speaker, would be the perfect person to ask. Marcus grew his swimming pool company to one of the largest of its kind – all thanks to awesome content marketing. These days, he uses his powers to help other entrepreneurs grow their businesses. Read on in this Q&A to learn how... [...]
Archive for the 'Content Marketing' Category
Kelsey Meyer says, “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting. Instead, incorporate the following practices to store, manage and inspire new ideas: 1. Build a knowledge bank. A knowledge bank is your secret content marketing weapon. It’s where you store, organize, tag and reference all the information you extract from your team, the content you’ve already created and the insightful research you’ve... [...]
Kurt Wagner says, “Facebook is making a pitch to media publishers: let us host your content for you, and we’ll make it look beautiful (and give you more eyeballs) in the process. That’s according to Chris Cox, Facebook’s chief product officer, who joined Re/code‘s Peter Kafka onstage Tuesday at the Code/Media conference at The Ritz-Carlton, Laguna Niguel, Calif. Cox says that Facebook is actually having these kinds of discussion with publishers, and is trying to figure out a model that would enable Facebook to host content that would otherwise go on a publisher’s own website. Cox... [...]
Matt Byrom says, “Content marketing has quickly become the most popular way for businesses, large and small, to market themselves. And, it’s no wonder when you consider all of the benefits: It presents you as a thought leader within your industry It creates trust between brands and customers If done correctly, it seriously increases SEO With this in mind, it’s easy to see why 9 out of 10 organizations now market with content. So, we all know that content marketing is important, but what about outreach? If you’ve yet to try outreaching your content, or your doing it and not seeing... [...]
Thomas Stern says, “By now we all understand that a content marketing strategy is essential to increasing your brand’s online exposure and authority, but are you devoting enough resources to different channels within your content plan? Paid, earned and owned channels come together to support different elements of the sales funnel, and a gap in one area can damage the integrity of your entire content marketing campaign. If you are not devoting the proper resources to each channel, your brand may be missing opportunities and losing customers due to inconsistencies in content or delivery. Take... [...]
Kristen Dunleavy says, “When’s the last time you updated your blog? Posted on social media? Sent your customers an email? Optimized your website content? If the answer to any of these is, “It’s been a while,” it’s okay. Follow these quick tips to get your content back on track. Email If you haven’t shown your email subscribers some love in a while, you may want to consider a reactivation campaign. People who haven’t heard from you need a little refresher on your business. When you reach out to them again, show your value. Give them some useful tips or a checklist, tell them about... [...]
Matt Byrom says, “Content marketing has quickly become the most popular way for businesses, large and small, to market themselves. And, it’s no wonder when you consider all of the benefits: It presents you as a thought leader within your industry It creates trust between brands and customers If done correctly, it seriously increases SEO With this in mind, it’s easy to see why 9 out of 10 organizations now market with content. So, we all know that content marketing is important, but what about outreach? If you’ve yet to try outreaching your content, or your doing it and not seeing... [...]
Jason Abbruzzese says, “With an eye on customization and international expansion, content marketing company Taboola has raised $117 million, its fifth and largest major funding round. Founded in 2007, Taboola is best known for its boxes of recommended articles that appear on a wide variety of websites. The site’s meteoric rise has helped fuel the boom in content marketing that has included its main competitor Outbrain, which is reportedly eyeing an IPO later this year at a valuation of $1 billion. Adam Singolda, CEO of Taboola, told Mashable that the money will be used to bolster its... [...]
Chow says, “I read this in a magazine I was reading and it was mentioned by JohnChow.com when I asked him this question for an expert post I was writing a few months back. This statement is very true and if you want enormous targeted traffic sent to your website, it’s all about writing the best content ever. This means creating content that solves a common problem and is in-depth, providing a complete solution. People love this type of content, and it increases the chance of someone linking back to it as an additional resource for other content online. However, you have to follow the fundamentals... [...]
Lindsay Kolowich says, “By now, you know how important it is to incorporate visual content into your social media strategy. Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. I mean, hey, we’re only human … and humans are naturally drawn to visual content. While we only remember about 20% of what we read, we retain as much as 80% of what we see. But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to... [...]