Content repurposing refers to converting a piece of content into different media for use across multiple platforms.Content Marketing Institute contributor Amy Woods has published an article featuring three ways to repurpose your video content.She says, “Repurposing your content expands and reinforces your ideas and presence on multiple touchpoints. By varying lengths and formats for various platforms, you reach audiences:Where they consume contentIn formats they preferWho have more than one learning styleI’ll share some ideas and examples for repurposing your video content. Choose... [...]
Archive for the 'Content Marketing' Category
Copyblogger has published a new video ‘How To Avoid Getting Burned By AI-Gen Content Creation’ featuring content creation tips.The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.”Copyblogger [...]
Proofreading is one of the most important procedures to be taken up during the content creation process.Copyblogger’s Stefanie Flaxman has published an article answering the question ‘What Is the Main Action a Writer Takes When Proofreading?’.She says, “Whenever someone questions the importance of proofreading, my go-to response is:“Pubic relations is quite different from public relations.”We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). It’s the obvious... [...]
This is a reminder for SEJ’s ‘Measuring Marketing Effectiveness: What You Need to Know’ webinar.Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET.The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns.This webinar’s key takeaways:Many different measurement techniques you can implement today.The pros and cons of each measurement technique.How to select... [...]
Content optimization helps users and search engines easily understand your written text.Search Engine Watch contributor Robert Phillips has published an article featuring eight steps to optimize your website content.He says, “Let’s find out how you can benefit from all this, and more, by effectively optimizing your content.Think about your topicBefore you write content, you need to decide on the topic you’re going to cover. This might sound obvious, but it’s worth thinking about. Spending some extra time planning will help you to identify specific subjects and talking points you... [...]
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy.Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET.The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.You’ll learn the following to help inform your strategy:How people actually... [...]
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact?Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET.The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns.This webinar’s key takeaways:Many different measurement techniques... [...]
Content is the king when it comes to search engine marketing. With fresh and quality content, you can continue to get more and more web traffic.Search Engine Land contributor Rachel Lindteigen has published a four-step guide on ‘Optimizing content for search’.She says, “Once you’ve clarified who you’re creating this content piece for, it’s time to start brainstorming.You can:Brainstorm ideas.Check the SERPs for terms that might interest your audience and ensure your content aligns with the search intent.Use your favorite SEO keyword research tool for idea generation.Search... [...]
Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic.Search Engine Journal is hosting a webinar ‘6 Keys to Effective Content That Ranks High on SERPs Right Now’ on Wednesday, September 7, 2022, at 2.00 pm ET.The SEJ team says, “Join this next webinar to learn how. Creating blog posts that rank well on the SERPs is easier than you might think with a simple framework. Come learn the six keys to crafting compelling blog posts your audience will crave.Here’s what you’ll learn:How to craft... [...]
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy.Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET.The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.You’ll learn the following to help inform your strategy:How people actually... [...]