Search Engine Journal’s ‘Real-World SEO: How People Search, Shop & Buy Online’ webinar replay is available. Heather Campbell says, “Most content is not driving conversions because it does not address how people search, their buying questions, nor what motivates those real people to buy. On September 21, I moderated a webinar by Duane Sprague, Chief Marketing Officer of Shopper Approved, and ​​James Arnold, Co-Founder of Answerbase. They showed how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly... [...]

Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]

Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]